The Quirky Pineapple Studio Logo

Multicultural Brand Strategy & Copywriting Studio

For service-based BIPOC, LGBTQIA+, and Feminist-run brands & businesses who want to get their message heard, give power back to their communities, and make inclusive, awesome shit.
The Quirky Pineapple Studio Logo

Multicultural Brand Strategy & Copywriting Studio

For service-based BIPOC, LGBTQIA+, and Feminist-run brands & businesses who want to get their message heard, give power back to their communities, and make inclusive, awesome shit.

Where brand strategy, website copywriting, and content marketing get a lil’ sassy

So you get bold, play big, and quit playing “nice” for more realness

Your business is here for more than just profits - you want to create change, give back, and do your part to burn down the system (and rebuild it, of course).

You’ve been handling strategy, copy, and content on your own and you’re getting tired. You want to make a *bang* with your message and create deeper relationships with your clients, community, and collaborators… but something’s not connecting.

You want to have an organized brand and marketing strategy, something that keeps your ideas streamlined and your business efficient. You focus on what you’re good at while someone else (hello!) builds the strategy to share your message, ideas, and awesome work.

Ok, so if that’s the plan… What's the problem getting there? Well, we see a few things - you’re playing small, you haven’t leveraged the power of your message through copywriting or content marketing, and… to be honest, there just isn’t headspace to plan this all out!

We can help with that.

We work with mission-driven, service-based businesses to get your message heard and your work seen, so you get visible, online and in-person, and create systemic change through your business.

Your mission is too important to play small. With brand strategy and copywriting, you’ll be able to boldly share your message, lead with purpose, and rally the community around you.

Are you ready to make inclusive, awesome shit together?

Featured In

Website Copywriting Checklist

Make website copywriting easier with a step-by-step guide. Download our Website Copywriting Checklist to help you revamp your old website or write new website copy. We’ve included a checklist for each website page and tips for copywriting with inclusive language and sales psychology!

website copywriting checklist for service providers
Jeannie Riley, Iceland With a View. Hiking glaciers, woman in iceland, woman glacier hiking in Iceland
Jeannie Riley
Iceland Travel Guide & Blogger

Reykjavík, Iceland

"Cassandra is just amazing! Having the right strategy for my content and copy for my product was a game changer for my business. Working with her was such a pleasure - she is so organized and detail oriented. She has provided me with so much guidance and clarity for my brand I am forever grateful!I would highly recommend anyone looking for help with brand strategy or copywriting to book her asap!"


How we can increase your visibility & impact, together

Side effects may include: increased page views and organic traffic, higher lead generation, more community engagement, and international Internet recognition.


Copywriter working online

For businesses and brands who want to work alongside a brand strategy & copywriting studio and hand over their copy and/or content.

Let’s get your message heard and your community engaged! We offer brand strategy, copywriting, and content creation and management services to help you connect with your community and make inclusive, awesome shit.

Want to book us for a lil’ marketing and brand strategy workshop? We’ve got something for that, too!


Brand Strategy Resources for beginners

For businesses and brands who want to get started with a DIY approach to brand strategy, copywriting, and content marketing.

Set your marketing up for sustainable growth (not that capitalist burn-out stuff) with our tools and resources! We’ve put together an extensive resource shop to help you create content, write heartfelt copy, plan out a consistent marketing strategy, and more - so you can start getting visible and use your business for good.

Go at it at your own pace with all of our templates, resources, and tools.

Theresa Truong, Looplink Coachsulting. Operations coachsultant, systems coach, systems coach smiling.
Theresa Baretta
Systems & Operations Coachsultant

Alberta, Canada

“If you’re looking for a strategic partner who can help you become more present, visible and heard online and on social media, Cassandra and the TQP team is what you’re looking for! They’ll walk with you to make sure your content and your business is taken care of to free up more of your time to focus on what you do best!”

Pineapple with flowers

Meet your multicultural & international marketing team!

Hola! We’re a multilingual and multicultural award-winning team made up of copywriters and marketing strategists. With over 10 years of experience writing for the web and creating engaging content, we help service-based businesses hone in on their brand message, so you can get seen and celebrated for your work and build your community - through the power of words.

Our passion is connecting people and celebrating them.
Our mission is to increase your visibility and clients, through words and content.

Latest Marketing Insight

3 Thought Leadership Examples to Avoid Being a “Bro”

August 10, 2022

When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain a better understanding of how … Read more

LinkedIn vs. Instagram: which platform is best for thought leadership content?

August 4, 2022

While you’re in the process of establishing thought leadership, you might start to wonder: which platform is best to publish and share thought leadership content? With such a wide variety of digital platforms out there, trying to pick and choose where to dedicate most of your time and attention might feel like a burden. What … Read more

Why Thought Leadership Is Important and How to Establish It

July 8, 2022

Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, it’s great for employees and teams, too). By cementing yourself as an expert in your field, you won’t only attract more people who look … Read more

Annabelle Reyes, Spanish & Lessons. Spanish teacher in Madrid, spanish teacher in retiro park, Spanish and Lessons.
Annabelle Reyes
Spanish Teacher

Madrid, Spain

“I am very happy with Cassandra and our interaction. After working together I feel extremely focused on my ideal clients, goals, and honing in on the core of Spanish & Lessons. I can develop ideas so much faster because of the clarity I found after working with Cassandra! My business Facebook page is growing slowly and having more views and the biggest takeaway is that I feel super focused and have clarity in my goals and vision – to me that is the most important.”