About

Let us guess, you’ve always had a *pull* inside you to change the world...

We believe you can, through the power of your business and the ferocity to be YOU.

Some say it’s a “big dream” to make the world a better place but you know a small step can make a huge difference. Your business and message can serve your community, but when you sit down to write and create content, overthinking & perfectionism creep in.

But what if we told you, you don’t have to “do it all”? You just need a marketing plan and the right words to reach your people and get things moving (moving can be: sales, community growth, or international Internet recognition - it’s happened before).

We don’t know you LIKE THAT (yet), but if you’re like most of our clients, you could also be feeling…

Annoyed because you only see US-centered marketing tactics. You want a brand and marketing strategy that can connect with your international and global audience, taking into account cultural intelligence... 

Overwhelmed handling all your marketing activities on your own AND keeping up-to-date with marketing trends. You have ideas you want to test and implement, but no headspace to even think about them!

Frustrated with all the pushy and salesy marketing tactics. It makes marketing seem like a huge chore and completely unaligned with your mission…

Kinda lost in the online business world because you’re a weird, quirky, revolutionary human who doesn’t fit into dominant culture… and damn, you just want a brand & marketing team that GETS you and your nuances, and sees them as strengths (OH OH, HI, *peeks around the corner*)!

Imagine if all that changed…

When we confidently stand out, use our voices, and celebrate our communities - we inspire, activate, and move with more ease to create sustainable impact (and hey, our businesses usually grow along with it)!

Our mission is to help you share yours...

With a culturally aware and intersectional-feminist approach to our branding, copywriting, and content marketing strategies.

With systems and workflows to make content marketing a smooth process, from strategizing to drafting and ending with promotion.

Without marketing manipulation, and instead with inclusive, human-centered approaches that feel like a late-night, heart-to-heart conversation with a close friend.

With over 10 years of copywriting and content marketing experience, rooted in customer service, community connection, and cultural intelligence… we’re here to amplify your message and connect you with your clients (and community)!

Community drives our work. Connection drives our mission.

Get the brand message and content strategy to increase your income & impact.

Some of our Clients

Visual Portfolio, Posts & Image Gallery for WordPress

wedding photographer in charleston south carolina, vacation photographer in charleston south carolina, business coach in south carolina
Oriana Fowler
Vacation & Wedding Photographer
Business Coach for Creatives
Location

South Carolina, USA

"Before working with The Quirky Pineapple Studio, I struggled with knowing what to share on social media... so I was never consistent. TQP Studio's approach & strategy to content and copy gave me a holistic push and forward momentum in my business overall!."

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Hi, I'm Cassandra! (she/they)

Founder, Brand Strategist, and Copywriter
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📍 Moving around Spain
🇺🇸 Originally from Northern Virginia, USA

I’m a first-generation daughter of Vietnamese refugees, a Vietnamese-American, non-gender conforming, immigrant living in Spain. I’m also a brand and visibility strategist and copywriter. I think business and marketing can be fun (duh!) and can be used to help historically marginalized folx build generational wealth and rock the system (read: BURN IT DOWNNN!)

For 10+ years, I’ve been creating content across all mediums (written, graphics, audio, video, photo, etc.) and through my business, The Quirky Pineapple Studio, I’ve worked with small businesses around the world in English and Spanish - helping them share their story, connect with their community, and drive sales with content marketing that is enjoyable and with less manipulation. 

I’ve had a travel and lifestyle blog, a personal brand, and started my first business in the 6th grade selling customized bookmarks to my classmates. Now, I’ve started and run my business abroad, live a location-independent lifestyle, and help brands and businesses share their story and message, increase their brand awareness, and grow their communities with clients, ambassadors, and supporters.

My favorite quote is “Good judgment comes from experience, and experience comes from bad judgment” (Rita Mae Brown). So to me, marketing is like a big ol’ adventure that we get to explore, learn, and test out together!

I think marketing and copywriting are here to CONNECT, and it’s my mission to help BIPOC, LGBTQIA+, and Feminist-run brands and businesses get their message out there through brand strategy, engaging content marketing, and community-building efforts to connect with their people.

Meet Team Quirky

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Jimena (she/her)

Online Business Manager

📍 London, United Kingdom
🇦🇷 Originally from Buenos Aires, Argentina

copywriter in Colombia, copywriter working remotely, copywriter sitting with dog

Camila (she/her)

Jr. Copywriter

📍 Bogotá, Colombia
🇨🇴 Originally from Cali, Colombia

Julia Bocchese, SEO specialist in Philadelphia

Julia (she/her)

SEO Specialist 

📍 Philadelphia, Pennsylvania
🇺🇸 Originally from Washington, DC

bookkeeper in Madrid, bookkeeper in Spain, English speaking bookkeeper

Mario (he/they)

Bookkeeper

📍 Moving around Spain
🇪🇸 Originally from Toledo, Spain

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Susan Padron
Intuitive Personal Stylist
Location

New Jersey, USA

"I brought in more clients & had a closer connection with my audience with their content strategies! Cassandra and The Quirky Pineapple Studio are seriously fantastic! They give me the little nudge that I need to keep pushing myself forward and out of my comfort zone, so that my business can grow!"

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Can we brag about ourselves a bit?

We are a multicultural, multilingual, and fully remote team, working with clients around the world in English, Spanish, and Spanglish

We’re an award-winning brand strategy & copywriting studio (20 On The Rise 2019, from Rising Tide Society & Honeybook)

We co-wrote a book called Branding Quickies, which was ranked #1 on Amazon in the Leadership section

We’ve created an international & global community that spans the world - we’re really proud of ourselves!

We co-host a podcast called Business Without the Buts, talking about creating an ethical economy and pushing the status quo!

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Estrella Sansait
Video Editor For Course Creators
Location

Madrid, Spain

“I highly recommend Cassandra and The Quirky Pineapple Studio if you want to get clear on your business’ messaging and content creation. I wanted to change my brand messaging, but didn’t know how. I’d read sooo many DIY guides on branding, but still didn’t fully understand how to apply it to my business.

Working with them helped me get clear on what I wanted my messaging to be, and how to convey that through my content. They encouraged me to use my voice and add more of “me” to my business, which was pretty bland up to that point tbh. After some tweaks, I started attracting and booking the clients I’ve always wanted to work with.

Cassandra fosters an amazing environment and I always felt supported. If you’re considering working with The Quirky Pineapple Studio, go for it!”

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The Quirky Pineapple Studio Headquarters

The Quirky Pineapple Studio headquarters is proudly based and registered in Spain.

Our team, however, is located all over the world! If you are a business based in Spain or the EU, all invoices will include VAT. If you are also an EU VAT holder, please share your EU VAT number when you accept your proposal and sign your contract, so we can reflect that on your invoice.

We work on a Central European Time Zone (CET/CEST), from 9 AM to 5 PM, Monday to Friday. We observe all United States and Spanish holidays, unless otherwise stated.

Among that, rest is important to our team and we do not expect our clients or team members to respond if they are currently participating in self-care or rest activities. We prioritize our people first, before we try to keep up with capitalist “standards” of production.

When working wth us, we take into account your mental and physical needs, accessibility, cultural background, and more - if there’s something we missed, please let us know!

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Our Core Values & Beliefs

We are committed to speaking up - loudly and clearly - for what we believe in and the values we stand for.

If you rock with our core values,
we rock with you, too:

🍍 Creating diverse and inclusive communities. Brave places for people who come from different walks of life, experiences and backgrounds to come together, learn, and share.

🍍 Leading in excellence. A standard of excellence in the online business market for our branded experience, diverse and international communities, and efficiency in our operations. We want to set the bar.

🍍 Taking bold action. We  use business and marketing strategies to dismantle systems of oppression, give power back to our communities, and create sustainable and inclusive businesses. We do not play small in our accomplishments, achievements, nor our message. We take bold action - even if it is scary, for community care and action.

🍍 Engaging in honest communication. Open, honest dialogue even if they are awkward or difficult.

🍍 Committing to efficient practices. Awareness of privilege, cultural awareness, time, priorities, and opportunities in our systems, processes, and operations. We commit to efficient and inclusive practices that incorporate each person’s lived experience and needs.

Among those core values,
we also believe in:

🍍 Black Lives Matter

🍍 Anti-racism work is a lifelong journey

🍍 Intersectional feminism FTW - if it’s not intersectional, it’s not feminism

🍍 No human is illegal

🍍 Equal rights for Queer, LGBTQIA+, & non-gender binary folx

🍍 Accessibility for ALL

🍍 Honoring & giving back the Indigenous lands we live on

🍍 Community care & protection instead of authoritative action

🍍 Sustainability and co-creation

Ready to get your message heard, sell your services,
and rally your community?

It starts with having the right words and we gotchu’!

Not ready to talk just yet?

We get it, this is like starting a whole new relationship. Take some time to check out our other resources or get on our mailing list to receive the latest brand strategy & marketing insight!