About
Let us guess, you’ve always had a *pull* inside you to change the world...
We believe you can, through the power of your brand message and the ferocity to be YOU.
Some say it’s a “big dream” to make the world a better place but you know a small step can make a huge difference. Your business and message can serve your community, but when you sit down to write and create content, overthinking & perfectionism creep in.
But what if we told you, you don’t have to “do it all”? You just need a marketing plan and the right words to reach your people and get things moving (moving can be: sales, community growth, or international Internet recognition - it’s happened before).
We don’t know you LIKE THAT (yet), but if you’re like most of our clients, you could also be feeling…
Annoyed because you only see US-centered marketing tactics. You want a brand and marketing strategy that can connect with your international and global audience, taking into account cultural competence...
Overwhelmed handling all your marketing activities on your own AND keeping up-to-date with marketing trends. You have ideas you want to test and implement, but no headspace to even think about them!
Frustrated with all the pushy and salesy marketing tactics. It makes marketing seem like a huge chore and completely unaligned with your mission…
Kinda lost in the online space because you’re a quirky, revolutionary human who doesn’t fit into dominant culture… and damn, you just want a brand & marketing team that GETS you and your nuances, and sees them as strengths (OH OH, HI, *peeks around the corner*)!
Our mission is to help you share yours...
With a culturally competent and liberatory approach to our branding, copywriting, and content marketing strategies.
With systems and workflows to make content marketing a smooth process, from strategizing to drafting and ending with promotion.
Without marketing manipulation, and instead with inclusive, human-centered approaches that feel like a late-night, heart-to-heart conversation with a close friend.
With over 10 years of copywriting and content marketing experience, rooted in customer service, community connection, and cultural competence… we’re here to amplify your message and connect you with your clients (and community)!
Community drives our work. Connection drives our mission.
Get the brand message and content strategy to increase your income & impact.
Some of our Clients
Oriana Fowler
Vacation & Wedding Photographer
Business Coach for Creatives
"Before working with The Quirky Pineapple Studio, I struggled with knowing what to share on social media... so I was never consistent. TQP Studio's approach & strategy to content and copy gave me a holistic push and forward momentum in my business overall!."
Hi, I'm Cassandra! (she/they)
Founder, Brand Strategist, and Copywriter
📍 Moving around Spain
Originally from Northern Virginia, USA
I’m a first-generation daughter of Vietnamese refugees, a Vietnamese-American, non-gender conforming, immigrant living in Spain. I’m also a brand and visibility strategist and copywriter. I think business and marketing can be fun and can be used to help historically marginalized folx build generational wealth and rock the system (read: BURN IT DOWNNN!)
For 10+ years, I’ve been creating content across all mediums (written, graphics, audio, video, photo, etc.) and through my business, The Quirky Pineapple Studio, I’ve worked with small businesses around the world in English and Spanish - helping them share their story, connect with their community, and drive sales with content marketing that is enjoyable and with less manipulation.
I’ve had a travel and lifestyle blog, a personal brand, and started my first business in the 6th grade selling customized bookmarks to my classmates. Now, I’ve started and run my business abroad, live a location-independent lifestyle, and help brands and businesses share their story and message, increase their brand awareness, and grow their communities with clients, ambassadors, and supporters.
I think marketing and copywriting are here to CONNECT, and it’s my mission to help BIPOC, LGBTQIA+, and Feminist-run brands and businesses get their message out there through brand strategy, engaging content marketing, and community-building efforts to connect with their people
Team Quirky Partners & Writers
Camila (she/her)
Copywriter
📍 Bogotá, Colombia
Originally from Cali, Colombia
Julia (she/her)
SEO Specialist
Philadelphia, Pennsylvania
Originally from Washington, DC
Rhina Ju
Multidisciplinary Coach, Designer, Strategist for Multicultural Thought Leaders
“Before working with Cassandra at TQP, I was pretty stuck in my industry's status quo. I was sitting in all my ideas and passions without knowing how to make the transition and become visible in my values and story coherently, which required shifting from lifestyle marketing to liberatory marketing. I'm also multicultural and multi passionate to the ninth degree.
Cassandra was incredible with bringing together my stories, passions, methods, values and personality into a branded copy styling guide for my personal brand, which has been on the back burner for too long. The brand strategy also gives me the flexibility to try new things without going off tangent.I felt supported and heard throughout the process. I am so excited, inspired and focused on my mission for a new chapter in my career.”
Can we brag about ourselves a bit?
We are a multicultural, multilingual, and fully remote team, working with clients around the world in English, Spanish, and Spanglish
We’re an award-winning brand strategy & copywriting studio (20 On The Rise 2019, from Rising Tide Society & Honeybook)
We co-wrote a book called Branding Quickies, which was ranked #1 on Amazon in the Leadership section
We’ve created an international & global community that spans the world - we’re really proud of ourselves!
Our Founder, Cassandra, delivered a TEDx Talk in Los Angeles in Dec 2021 about revolutionary business and marketing in the age of the Internet!
Featured In
Estrella Sansait
Video Editor For Course Creators
“I highly recommend Cassandra and The Quirky Pineapple Studio if you want to get clear on your business’ messaging and content creation. I wanted to change my brand messaging, but didn’t know how. I’d read sooo many DIY guides on branding, but still didn’t fully understand how to apply it to my business.
Working with them helped me get clear on what I wanted my messaging to be, and how to convey that through my content. They encouraged me to use my voice and add more of “me” to my business, which was pretty bland up to that point tbh. After some tweaks, I started attracting and booking the clients I’ve always wanted to work with.
Cassandra fosters an amazing environment and I always felt supported. If you’re considering working with The Quirky Pineapple Studio, go for it!”
The Quirky Pineapple Studio Headquarters
The Quirky Pineapple Studio headquarters is proudly based and registered in Spain.
Our team, however, is located all over the world! If you are a business based in Spain or the EU, all invoices will include VAT. If you are also an EU VAT holder, please share your EU VAT number when you accept your proposal and sign your contract, so we can reflect that on your invoice.
We work on a Central European Time Zone (CET/CEST), from 9 AM to 5 PM, Monday to Friday. We observe all United States and Spanish holidays, unless otherwise stated.
Among that, rest is important to our team and we do not expect our clients or team members to respond if they are currently participating in self-care or rest activities. We prioritize our people first, before we try to keep up with capitalist “standards” of production.
When working with us, we take into account your mental and physical needs, accessibility, cultural background, and more - if there’s something we missed, please let us know!
Our Core Values & Beliefs
We are committed to speaking up - loudly and clearly - for what we believe in and the values we stand for.
If you rock with our core values,
we rock with you, too:
🍍 Creating diverse and inclusive communities. Brave places for people who come from different walks of life, experiences and backgrounds to come together, learn, and share.
🍍 Leading in excellence. A standard of excellence in the online business market for our branded experience, diverse and international communities, and efficiency in our operations. We want to set the bar.
🍍 Taking bold action. We use business and marketing strategies to dismantle systems of oppression, give power back to our communities, and create sustainable and inclusive businesses. We do not play small in our accomplishments, achievements, nor our message. We take bold action - even if it is scary, for community care and action.
🍍 Engaging in honest communication. Open, honest dialogue even if they are awkward or difficult.
🍍 Committing to efficient practices. Awareness of privilege, cultural awareness, time, priorities, and opportunities in our systems, processes, and operations. We commit to efficient and inclusive practices that incorporate each person’s lived experience and needs.
Among those core values,
we also believe in:
Black Lives Matter
Anti-racism work is a lifelong journey
Intersectional feminism FTW - if it’s not intersectional, it’s not feminism
No human is illegal
Equal rights for Queer, LGBTQIA+, & non-gender binary folx
Accessibility for ALL
Honoring & giving back the Indigenous lands we live on
Community care & protection instead of authoritative action
Sustainability and co-creation
Ready to get your message heard, sell your offers,
and rally your community?
It starts with having the right words and message!
Not ready to talk just yet?
We get it, this is like starting a whole new relationship. Take some time to check out our other resources or get on our mailing list to receive the latest brand strategy & marketing insight!
