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the quirky pineapple blog

OUR FAVORITE CONTENT MARKETING AUTOMATION TOOLS TO HELP MAXIMIZE YOUR EFFORTS

When it comes to running your own business, content marketing automation is the way to go if you’re looking to save time, and money, and keep things running as smoothly as possible. It’s no secret that we’re BIG fans of automation over at The Quirky Pineapple Studio HQ. 👀 Why? In our case, because content…

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What Is A Marketing Audit and Why Is It Important?

If you’re here, it’s probably because you’ve seen the word “marketing audit” floating around – especially this time of the year – and you just want answers: “What the hell is a marketing audit, and what is it good for?!” Don’t stress – you know we’ve always got your back…

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Are You Missing Out on an Evergreen Content Strategy?

Evergreen content is the Crème de la crème: it lives forever, it doesn’t necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant – even if weeks,…

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Why Employee Thought Leadership Can Help Your Marketing

Thought leadership is often thought of as a one-person endeavor, but really it requires team effort if you’re taking on this marketing strategy for your company. It takes thoughtful strategies to effectively establish yourself as a thought leader – and even more intention to create a community around the topics…

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How to Use Your Brand Message Strategy with Thought Leadership

We’ve said it before and we’ll say it again: thought leadership is also about helping bring and raise awareness of your brand and/or business. This is where a strong brand message strategy comes in. As a thought leader, you’re bound to have your own opinions and ideas about a wide…

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3 Thought Leadership Examples to Avoid Being a “Bro”

When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…

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LinkedIn vs. Instagram: which platform is best for thought leadership content?

While you’re in the process of establishing thought leadership, you might start to wonder: which platform is best to publish and share thought leadership content? With such a wide variety of digital platforms out there, trying to pick and choose where to dedicate most of your time and attention might…

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Why Thought Leadership Is Important and How to Establish It

Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, it’s great for employees and teams, too). By cementing yourself as an expert in your field, you won’t only…

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3 Ways to Use Marketing to Become a Cultural Ambassador

There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc.  And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…

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How to Use Intercultural Marketing and Communication

We’ve already discussed the importance of intercultural copywriting in a previous blog post. However, there’s an even bigger way to ensure you’re reaching the right audience. Enter: intercultural marketing. By ensuring that you’re working on a more inclusive approach to your marketing and communication strategy, it’ll be a lot easier…

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Greenwashing in marketing

Greenwashing: When Cultural (In)Competence Takes Over Marketing

You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks.  Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

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