Running a business means wearing a ton of different hats and playing different roles – from accountant to salesperson, IT support, project manager, and even marketer. And while handling all of these diverse roles can be invigorating in the early stages… it’s not always sustainable in the long run. After all, as your business scales…
Navigating the ever-changing landscape of content marketing can often feel like stepping into a library wearing a blindfold. Sure, you know the place is brimming with information… but you can’t really see where you’re going or how it’s going to help you because it’s just that overwhelming. But we’re going…
Alright, let’s get real for a second. As a business owner, you’ve probably got a zillion things on your plate: from bills to emails, client birthdays to team meetings, and even inventory checks to quarterly reporting – there’s always a lot going on. And, in the midst of all that,…
So, you’ve taken the leap – and finally decided to up your game and hire a content marketing agency to help amplify your brand’s message! Whether you need an extra hand with content creation, more help managing your brand’s online presence, or someone who can lead strategic content campaigns, hiring…
Hosting a brand retreat in Toledo, Spain has been on my ‘business bucket list’ for a long time! While The Quirky Pineapple Studio is still a brand strategy and content marketing agency, I love that we also have the opportunity to build in experiential marketing and events for our community…
Ok, you decided to do it… You’re hosting an event for your brand, business, or product and now… it’s time to build an event marketing strategy around it so people actually show up. The question is, is marketing your event the same as marketing your services, products, or offers?
Created by introverted-extroverted copywriting duo, Cassandra Le and Monica Schrock, “Business Without the Buts” digs deep into how to create a more ethical economy through conversations about challenging the status quo, marketing with less manipulation, and creating action for more inclusive businesses. The last episode of “Business Without the Buts”…
Imagine a bustling digital marketplace brimming with businesses, each vying for the attention of potential customers scrolling, clicking, and swiping through a virtually infinite stream of information. Sounds like a lot, huh? All the business content ideas being thrown everywhere… Especially when you’re trying to find ways to stand out…
In today’s social and digital climate, establishing a distinct and compelling online presence can be a great way to boost your business. With this in mind, a well-crafted personal brand content strategy can set you apart from the competition, establish your credibility, and drive audience engagement – all of which,…
When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day. After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers….
POP QUIZ! Have you ever landed on a webpage that gripped your attention immediately, pulled you into its world, and convinced you to take some action by the time you reached the end? That’s the magic of a compelling sales page––and, more specifically, effective sales page copywriting. In today’s ever-changing,…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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