the quirky pineapple blog

5 Reasons to Use Video Marketing for Your Business

With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention.  And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts that seem vapid and empty….

Read More...

5 Tools to Create a Cohesive Social Media Presence

The thing about creating a cohesive social media presence is that it helps boost your credibility and gets people excited about following and interacting with your brand. Ask yourself this: are you more likely to follow a brand or business with a messy, disconnected, all-over-the-place social media presence…or a brand…

Read More...

The Beginner’s Guide to Curating an Instagram Feed

Oh, to have a perfectly curated Instagram feed…With the identical hue, the perfect combination of photos that always seem to fit one another, the glossy graphic posts that add a little spice.  Curating an Instagram feed is like the holy grail of being online: you feel proud that you could…

Read More...

“Getting Political”: 4 Tips for Bringing Activism to Your Social Media

TW: This article contains mentions of racism, sexual assault, and violence that might be triggering to survivors. The connection between social media and activism has been steadily growing for the better part of a decade. With political and social causes rallying followers and other passionate changemakers through platforms like Instagram…

Read More...

Social Media Marketing Through A Feminist Lens

As business owners, entrepreneurs, or content creators, it’s essential to understand the importance of a social media marketing platform. Especially in today’s political and social climate.  With more consumers aware of sneaky tactics, people are paying close attention to what the companies they support are saying and how they’re portraying…

Read More...

3 Ways Manipulative Copy Shows Up In Your Marketing Strategy

Manipulative copywriting can show up unintentionally and unconsciously, even if we have good intentions – especially if we’ve been taught “big sales tactics”! It’s on sales pages, tucked away inside an email newsletter, hidden in the middle of 💃dancing emojis on an Instagram caption…the list goes on. “Tell us where…

Read More...

6 Engaging Writing Tips To Boost Your Content

If you’re here, you’re probably already aware that content is king 👑 when it comes to boosting your brand, generating sales, and getting your name out there. Without this, people would have no clue what you’re about – even if you have all the design, visual, and snazzy graphics behind…

Read More...

How To Include Email Marketing In Your Next Launch Strategy

Ah, the launch strategy. The nerves, the excitement, the butterflies-in-your-stomach feelings that keep you up at night. Been there, done that…can’t wait to do it again! As a business continues to grow, it makes sense that so should it’s catalog of offers, right?  And as a business owner becomes more…

Read More...

7 Hassle-Free Ways to Grow Your Email List

Let’s cut to the chase: email marketing is an essential part of any marketing strategy. Why? Because it helps you personalize messages, stay connected with your audience, and increase sales at a very affordable cost. However, before you can start planning a fully-fledged email marketing strategy, you first need to…

Read More...
woman sitting outside with a laptop repurposing her content

6 Ways To Repurpose Your Best Content For Longer Shelf-Life

If you’ve been reading us for a while (hi, there!) you’re probably aware of how much we like content repurposing. We do it ourselves and we love talking to “content-overwhelmed” clients about the benefits of recycling and reusing things they’ve already created on more than one occasion.  Not only does…

Read More...

5 Reasons Repurposing Content Can Help Your Marketing Strategy

When it comes to creating a holistic marketing strategy that doesn’t cause burn-out, repurposing content for social media is king. In today’s fast-paced world, producing content that keeps your audience engaged and informed is one of – if not the – most important part of any marketing strategy.  But what…

Read More...
brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!