So you want to learn how to write SEO copy for your business –– great! Over at The Quirky Pineapple Studio HQ, we’re firm believers in the power of SEO for growing your business, boosting brand recognition, and increasing your revenue.
But we’re getting ahead of ourselves…
In today’s digital world, having a strong online presence is an essential tool for businesses to succeed. However, there’s more to “being online” than having a website or a social media page –– you need to make sure you’re discoverable (aka easy to find) by the right people.
That’s where SEO (or search engine optimization) comes in!
So, if you want to learn how to write SEO copy that doesn’t just captivate your audience, but also helps your business grow… you’ve come to the right place.
Let’s jump right in!
What is SEO?
Search engine optimization –– most commonly referred to as “SEO” –– is the practice of optimizing your copy and content to increase visibility and help it rank better on search engine results pages.
In other words, SEO helps you show up online when people are searching for who you are, what you offer, and what your work entails.
On the technical side of things, SEO helps search engines –– like Google –– understand the content of your website and it makes it easier for them to crawl, index, and rank your pages accordingly.
What does this mean? Here’s a quick breakdown:
- Crawl: a program used by search engines to collect data from the internet. (source)
- Index: another name for the database used by a search engine – Indexes contain the information on all the websites that Google (or any other search engine) was able to find. (source)
- Rank: Rankings in SEO refer to a website’s position on the search engine results page. (source)
That way, when users search for a keyword or phrase, the search engine will use its algorithm to determine which pages are the most relevant to the user’s search query and promptly displays the options.
What goes into SEO?
SEO involves using (and understanding) a wide range of techniques and best practices to help you show up online.
Here are the 5 main techniques that go into a well-done SEO strategy:
1. Keyword research
Keyword research refers to the process of identifying specific keywords and phrases that people are using to search for content related to your business. As the name suggests, keyword research means looking into the most popular keywords, analyzing their performance, and using them in your content marketing whenever relevant.
Overall, if you want to learn how to write SEO copy… keyword research is one of the most important things to focus your attention on.
Why? Because not only does it give you ideas for what to talk about, but it also helps you understand the language and the search behavior of your target audience. This way, you’ll have a much better chance of connecting with them and staying relevant.
Effective keyword research involves finding the sweet spot between search volume (the number of times a keyword is searched) and competition (the number of other websites using the same keyword).
Targeting keywords with a high search volume and low competition can help increase your chances of ranking higher on search engines. However, using keywords with a high competition volume can make it a lot more difficult… but that doesn’t mean impossible.
2. On-page optimization
On-page optimization is the process of optimizing individual web pages to help improve their visibility and relevance for specific keywords.
It usually involves optimizing various elements of the web page such as:
- Title tags
- Meta descriptions
- Header tags
- Internal links
All of this with the intention of making them more search-engine friendly.
In the end, the goal of on-page optimization is to make it a lot easier for search engines to understand the content of your site and determine its relevance in relation to certain keywords.
3. Off-page optimization
While on-page optimization has to do with what you can see on the page, off-page optimization refers to improving the ranking of a certain website through external factors.
This usually includes activities such as:
- Effective link-building
- Social media marketing
- Influencer outreach
- Creating shareable content
In short, the goal of off-page optimization is to increase the number of backlinks –– aka people who are linking from their site to yours –– as well as to increase awareness and thought leadership.
The most effective technique of off-page optimization is, as we mentioned above, link building. By acquiring backlinks from other websites through various marketing tactics such as guest blogging and outreach, you can work to improve your site’s visibility and build relationships with other potential customers outside of your usual circle.
4. Technical SEO
The last important technique to keep in mind, technical SEO is all about optimizing your website from within.
This means working with a web developer –– or knowledgeable source –– to improve:
- Website architecture
- Website speed
- Mobile responsiveness
- Structured data markup
While website architecture has to do with how your site is structured –– and how easy to navigate it feels –– website speed has to do with the time it takes for each page to load. The faster it loads, the higher it will rank. Additionally, how accessible your website is on mobile also affects the way search engines rank your site: the more optimized it is for mobile, the better it’ll do.
All this has to do with user experience. The better the experience of navigation, the higher search engines will begin to rank your site.
Lastly, structured data markup is a technical aspect of SEO that involves adding additional information to your website’s code to help search engines understand the content of your web pages. By implementing structured data markup, you can improve the visibility and ranking of your website’s content on search engine results pages.
So, why does SEO matter?
Overall, by implementing these techniques, you can work to improve your website or content’s visibility and ranking –– all of which can lead to generating more organic (as in, not paid) traffic to your site.
And what does being organic have to do with anything? Well, for one… it’s a lot more cost-effective than a paid strategy.
At the end of the day, by investing in effective SEO strategies, you can create a long-term, sustainable source of organic traffic to your website, which can help to drive growth and success for your business in the long run.
And who doesn’t want to drive growth without the need to do all of the things and spend all of the money?!
(That’s a rhetorical question, friends… 👀)
5 tools to help you learn how to write SEO copy
This might all feel like a lot –– we get it –– especially if you’re just getting started on learning how to write SEO copy for your business.
However, there’s good news: there are plenty of tools out there designed to help you along the way and make this process a lot easier!
Here’s a quick look at the tools we use and love for all things SEO:
1. Keyword research tools
Keyword research tools are your best friend when it comes to working on how to write SEO copy for your business. They usually take care of all the analysis –– from search volume to competition, the ages of people who are searching for specific keywords, other websites ranking for the keyword, and more.
Some of the most popular keyword research tools out there include the Google Keyword Planner, Ahrefs, and –– our personal favorite –– Ubersuggest.
2. Content optimization tools
While keyword research tools are essential for helping you get started on writing content, content optimization tools are a great way to analyze what you already have.
In short, content optimization tools work to analyze your content and provide helpful recommendations for improving SEO through different techniques.
Looking for a way to get your web content in top shape? Our Website Copywriting service is designed for businesses and thought leaders are already to share their message and story! Through the power of storytelling, strategy, and SEO –– let’s work together to make a bigger impact and increase sales.
Some of the most recommended tools out there include Yoast SEO –– which can be connected directly to your WordPress site –– as well as SEOPress and Rank Math.
3. Grammar and spelling checkers
Readability is an important part of SEO and determines how easy your content is to read for the average user.
That said, spelling and grammar are key; you want to make sure your content is well-written and easy to understand –– otherwise, Google and other search engines might start lowering your score.
When it comes to writing spell-checked and grammatically correct content, our favorite tool out there is Grammarly.
4. Headline analyzers
Along with the bulk of your content, headlines also play an important role in how to write SEO copy for your business.
Most headline analysis tools are designed to help you craft clear and compelling headlines that are both SEO-friendly and attention-grabbing –– a winning combination.
Some examples of headline analyzers we’ve seen out there include the CoSchedule Headline Analyzer and the Sharethrough Headline Analyzer.
5. Backlink analysis tools
Last, but definitely not least, are backlink analysis tools. These tools are designed to help you identify opportunities where you can share high-quality backlinks to your own content.
Additionally, they also provide valuable information on where there are existing links pointing directly to your website, and how these are performing: from the number of people clicking to how relevant these backlinks truly are.
The most popular tools to check for backlinks include Moz, Ubersuggest, and Ahrefs.
TL;DR: Learning how to write SEO copy can help boost your business
In today’s fast-paced and hyper-connected world, having a strong online presence is a powerful way to grow your business.
And SEO is a great way to do this organically.
By implementing effective SEO strategies and writing SEO-optimized copy, you can work to improve your site’s visibility and ranking on search engines –– all of which can attract more organic traffic to your website and continue to drive growth.
However, learning how to write SEO copy doesn’t just happen overnight. It takes practice and understanding –– and, in some cases, a touch of trial and error –– to get it juuuuust right.
Learning how to write SEO copy means understanding the basics of:
1. Keyword research
2. On-page optimization
3. Off-page optimization
4. Technical SEO
The good news is, though… there are tons of tools out there designed to help you get it right. From keyword research tools to headline and backlink analyzers, using the right tools can help you further improve the effectiveness of your SEO strategy to achieve better results.
Although some of these tools do require an investment, the truth is… they’re all worth it in the long run.
Oh, and once you’ve started to get the hang of learning how to write SEO copy –– and you’ve seen the results it can bring –– one thing’s for sure…
You won’t want to stop. 🔥