Running a business means wearing a ton of different hats and playing different roles – from accountant to salesperson, IT support, project manager, and even marketer.
And while handling all of these diverse roles can be invigorating in the early stages… it’s not always sustainable in the long run.
After all, as your business scales and grows, the needs of your business evolve, too. And if you’re not paying attention, or if you’re starting to neglect certain aspects, all of this can then lead you to spread yourself way too thin by trying to “do it all”.
Because SPOILER ALERT: it’s impossible to do everything, all the time, all at once!
Not all is lost, though. There is a viable solution to this challenge…
Enter: outsourcing!
Whether it’s your bookkeeping, customer relations management, or marketing, outsourcing and finding an expert who can take care of a specific side of the business can feel like a breath of fresh air. The pressure is lifted off your shoulders, you’re empowered to focus on core tasks, and you can take more time to do the things you love in your business – or simply take more time off!
Think you might be ready to outsource? Let’s dig a little deeper into when and why choosing to outsource your marketing, specifically, might be the right choice for you.
What does it mean to outsource your marketing?
Put simply, outsourcing your marketing means bringing in the pros to help you out.
The same way you’d hire, for example, a plumber to come to fix a leaky faucet or a mechanic to help you when your car’s acting up, hiring a marketing expert to come in and help with your strategy and content is a great way to feel like you’re putting your business into good hands.
However, this doesn’t mean just handing off the keys to your marketing and leaving things be.
Instead, it’s all about collaborating with an external agency to help manage and roll out your marketing plans with the attention, intention, and care they deserve.
3 benefits of choosing to outsource your marketing
When it comes to outsourcing your marketing, there are several benefits you can reap.
First, there’s access to expertise. In most cases, specialized marketing teams come into the mix and bring in-depth knowledge that’ll help you and your business stand out in an already saturated market. And the big perk? These experts are always in the loop! They’re up to date with the latest trends, tools, and strategies, and they’re more than ready to tailor their expertise to fit your unique business needs.
Then, there are the diverse skills that these teams or individuals bring to the table. With an agency or marketing expert, you’re able to tap into a pool of talents that involves everything from expert content creators to graphic designers, analysts, copywriters, and more.
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Lastly, there’s the joy of flexibility. Freelancers and agencies typically offer flexibility in terms of timelines, pricing, and service customization. This means you can choose to scale services up or down based on your needs and budget, as well as adapt to changing market conditions or pivot your strategies swiftly.
5 signs it’s time to start outsourcing your marketing
Sometimes, the clearest indicators that it’s time to seek external help with your marketing are right under your nose – you just have to recognize them.
Here are five signs that suggest it might be time to start collaborating with outside marketing experts:
1. You’re starting to feel overwhelmed
We’ve all been there: that feeling when tasks just keep piling up and there’s never enough time to tackle them all.
When your daily to-do list starts resembling a novel and those marketing tasks constantly find themselves on the back burner, it’s more than just a hint – it’s a clear sign that you need some extra support.
Outsourcing your marketing means there’s someone else – or a team of “someone else”s – to help tackle the tasks that you’re too busy to work on yourself.
2. Your business is growing quickly
WE LOVE THAT FOR YOU! Cheers to success! But with great growth comes great responsibility.
When your business starts to expand quicker than you anticipated – and when you find yourself scrambling to align your marketing strategies with this newfound pace – it’s probably a sign from the universe to ask for a lil’ help.
After all, you want your marketing efforts to mirror and further fuel this growth, right? Trying to do it all yourself probably won’t cut it now.
3. You can feel the burnout creeping in
Let’s say you started your venture with absolute passion: you were always on the clock, you didn’t feel tired, you had new ideas and inspiration coming at you left and right… and it all felt exciting and good.
However, as of late, the mere thought of marketing tasks feels draining. Oh, oh… what happened there?
Well, if you’re continuously feeling exhausted, overwhelmed, and a twinge of resentment towards your marketing activities, it’s not just fatigue – it’s burnout knocking.
Before it fully settles in, outsourcing your marketing means you can delegate certain tasks, regain control of your energy and time, and even watch as your enthusiasm starts to bloom again for the work you were originally doing.
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4. Your brand message feels inconsistent
Your brand is your story, and that story should be consistent. If you’re starting to feel that your brand’s voice wavers, content isn’t released regularly, or there’s a mismatch in your brand’s portrayal across different platforms… it’s a major red flag.
After all, consistency is key in marketing – and hiring professionals to help you take care of this can ensure your brand narrative stays true and harmonious without having to double your own efforts or deplete your energy.
5. There’s a lack of technical know-how
The world of digital marketing isn’t just huge – it’s also evolving faster than you can say “Mosseri has posted a new update”. And with terms like SEO, PPC, retargeting, Threads, and more taking over headlines, it’s easy to feel lost or confused.
So, if you’re constantly finding yourself having to Google new platforms, or trying to just emulate what other brands are doing because it seems “trendy” with no real direction in place… it might be time to call someone else in to help you out.
Let those who eat, breathe, and sleep content take the reins! That way, you can go back to just enjoying content without having to triple-think about how you can work a new dance craze into your marketing plan.
Embracing business growth
Choosing to outsource your marketing can be a long process – we know that. It’s only natural to feel protective and apprehensive about letting a stranger come in and take care of things – especially when that thing is the business and brand you’ve dedicated your life to.
Nonetheless, when it comes to moving forward and growing… change is usually the best option.
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By choosing to outsource your marketing, you’re not just delegating tasks for the “now” – you’re actually investing in the longevity, relevancy, and success of your business in the long run.
That said, here’s a quick recap of when it’s probably time to let someone else come in and handle things:
1. You’re starting to feel overwhelmed
2. Your business is growing quickly
3. You can feel the burnout coming
4. Your brand message feels inconsistent
5. There’s a lack of technical know-how
At the end of the day, outsourcing can be one of the best decisions you make for your brand.
Not only does it allow you to focus on what you do best while professionals handle the rest, but it’s also a strategic move towards optimizing resources, maximizing efficiency, and driving consistent, high-quality results for your business.
And let’s be honest: who wants to feel bitter and angry toward their business when they worked so damn hard to make it grow?
Think it’s time to outsource your marketing? The Quirky Pineapple Studio has the tools you need to take your brand and business to the next level. From social media to SEO blog writing, email sequences, and website copywriting, we’re here to help you level up your marketing for good.
Get in touch with us today to learn more about how we can work together!
