How to Leverage AI Content Marketing for Your Business

Nowadays, AI is more than just a buzzword – it’s reshaping the way businesses operate. From automated customer service chats to personalized product recommendations, AI has its fingers in many pies. But one area that’s been garnering a lot of attention lately? AI content marketing.

For those of you who are still getting familiar with marketing for your business, content marketing is all about creating valuable, relevant, and even sharable content (hence the name) in order to attract and engage with your target audience.

That infographic you saw a brand share last week? That’s content marketing. The meme that made you laugh? Content marketing. This blog you’re reading right now? Content marketing (and so very meta!).

Beyond just sales, content marketing is about building trust and fostering relationships. 

Which is exactly where AI content marketing comes into play. After all, by integrating AI tools and strategies into your content marketing efforts, you can not only streamline the process but also make it more effective.

But we’re getting wayyyy ahead of ourselves here. Let’s go back to the basics. Because whether or not you’ve already dabbled in AI or are just starting to consider its potential benefits, we’ll be sharing how you can integrate AI into your content marketing in areas that make the most sense.

Understanding AI (or trying to)

At its core, AI – which stands for Artificial Intelligence – is a branch of computer science that focuses on creating machines that can think, learn, and act like humans. 

Don’t worry, though, it’s not as dramatic as robots taking over the world (at least not yet…)

Basically, think of AI as a sophisticated tool that can analyze tons and tons of data way faster than any human ever could. Recognizing patterns, making predictions, and getting better at its job the more data it’s fed, AI is basically a colleague that thrives on data and learning… and doesn’t need a dozen cups of coffee to do so. 

AI’s connection to marketing

Okay, so now we know AI can process a ton of data quickly. But how exactly does that fit into marketing?

Well, there are three main things we like to look at when we think about AI content marketing and AI in general. 

1. Personalization: Have you ever wondered how streaming platforms like Netflix always seem to know just the right show to recommend next? That’s AI in action. In the world of marketing, AI can sift through data to understand individual customer preferences, tailoring product suggestions or content specifically to them.

2. Efficiency: One of the best things about AI is that it can automate routine tasks – from scheduling social media posts to analyzing customer feedback. This means marketing teams can focus on strategy and creativity (or kick back and enjoy some time off) instead of getting bogged down with repetitive tasks that still eat up too much time and effort.

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3. Insights: Remember that pattern recognition thing we talked about? Well, AI can also analyze consumer behavior, ultimately helping marketers pinpoint what’s working and what isn’t. This means better campaigns, more engagement, and, at the end of the day, a better return on investment.

With all this in mind, it’s clear that AI isn’t about replacing the human touch in marketing – it’s about enhancing it. 

With AI on your side, you and your team can better understand your audience, cater to their needs, and stay a step ahead of the game – especially when things tend to move so quickly.

4 ways to leverage AI content marketing

Now that we’ve dipped our toes into understanding AI and its relationship with marketing, let’s get to the good stuff: how to actually use it. 

From refining your social media game to supercharging your email campaigns, here are four ways AI can take your content marketing to the next level.

1. Social media optimization

Have you ever felt stuck trying to come up with content marketing ideas? AI can help. Platforms like ChatGPT can throw out hundreds (and no, that’s not an exaggeration) of ideas in seconds.

Simply type a prompt into the search bar – for example, “I need 15 ideas for social media content related to email marketing” – and WHAM! ChatGPT will share exactly that. We’ll be honest, though: it’s not always the best. However, this can be a great way to move past your creative block and it might even get the inspiration flowing.

2. Writing captions & long-form content

Writing doesn’t come easy to everyone – we know that. Luckily, nowadays there are plenty of AI-powered writing tools that can take the stress off of having to write your own emails, captions, or blogs.

Jasper.AI, for example, has gained a lot of popularity with business owners who need a little extra hand when it comes to all things writing. Whether it’s writing social media captions, blogs, or even landing pages, the tool is designed to use information about your business and combine it with “copywriting best practices” to produce content.

Fair warning, though: AI content sounds like it was written by, well… AI. Nothing beats the power of having a copywriter by your side to help you craft truly compelling and impactful copy. However, if you’re still finding your footing and don’t have the budget to outsource just yet, AI writing tools can help you learn the basics.

3. Social listening

Listening to what your audience is saying about you is essential – especially if you’re trying to focus on growth through community-building and not just sales, sales, sales.

AI tools, such as Meltwater and Mentionlytics are great at social listening because they scan social platforms for mentions of your brand, track sentiment, and highlight potential areas of concern or opportunity. This ensures you’re always in the loop and can respond proactively.

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4. Designing images & graphics

We can’t all be designers, right? Right (unfortunately). However, with a little help of AI, you can transform graphics and images into social media works of art.  Need to choose a color scheme for your infographic? No problem. Want to resize a banner for various platforms? Consider it done. Think of these platforms as your personal design assistant – eager, efficient, and ready to make your content pop.

Today, popular platforms like Canva and DALL-E have made it a lot easier for business owners to create striking images, infographics, and more.   

AI + content marketing = the perfect match 

Sure, diving into the world of AI content marketing might feel like stepping into the unknown…

However, keeping the different ways that AI content marketing can help boost your business and your brand means that you’ll also be well-equipped to navigate and make the most of what AI has to offer.

A cheeky nod to fellow marketing agencies out there – pairing a content marketing strategy (developed by humans) with AI to create elevated and engaging content marketing is REALLY the perfect match here (*wink*)!

TL;DR: How AI content marketing can change the game

In the fast-paced world of digital marketing, staying ahead is a great way to make sure your content doesn’t disappear into the void – and AI might be just the right tool for this.

Let’s recount just four of the ways that AI content marketing can actually help boost your business:

1. Social media optimization
2. Writing captions & long-form content
3. Social listening
4. Designing images & graphics

From generating content ideas at the drop of a hat, crafting snappy captions, and analyzing competitors, it’s clear that AI is revolutionizing the way businesses and business owners approach content marketing. Plus, it’s actually pretty fun seeing what these “machines” can do guided by specific real-life inputs and human creativity.

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Which leads us to this very important note: be careful about blurring the line between AI content marketing and genuine human insight.

And as you move toward embracing the power and precision of AI, remember that it’s always important to strike a balance and use AI as a tool to complement – not just entirely replace – the unique human touch behind every piece of content.

Looking for brand strategy or copy support?

Schedule a call to learn how we can help you with brand messaging, copywriting, or content marketing!

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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