4 Tips for Hiring a Copywriter (And When to Know It’s Time)

Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and one that hits all the right notes: hiring a copywriter.

Specifically, when it comes to brand communications, hiring a copywriter can be one of the most effective ways to ensure that your business’ message, voice, and story remain consistent throughout all of your marketing efforts.

That said, finding the right copywriter can be a lot easier than people make it out to be (we’ll explain in a bit). Your business deserves someone (or a group of “someones”) who can understand your brand, engage your audience, and drive conversions – all while sticking to your unique tone.

Keep reading for a complete breakdown of what a copywriter can do for your business, figuring out when it’s time to hire one, and our top tips for choosing the perfect *chef’s kiss* match.

What does a copywriter do?

A copywriter is in charge of writing compelling content to engage and encourage audiences to take action.

Their primary role is to understand the business’s target audience deeply and use this knowledge to put together messages that’ll resonate – either on an emotional or intellectual level – and drive the audience toward a specific action.

Some of these “actions” can include:

  • Making a purchase
  • Downloading a digital product
  • Subscribing to a newsletter
  • Following a social media account

This process can involve writing everything from website content to social media posts, email newsletters, product descriptions, ads, and much more.

Understanding the difference between a copywriter and a content writer

Here’s where things might get a little ‘blurred’ (especially now that AI is getting thrown in the mix).

Even though the terms “copywriter” and “content writer” are sometimes used interchangeably, there are a few key differences between both roles.

Here’s a quick look at where these two differ:

1. They serve a different purpose: While the primary goal of a copywriter is to encourage action, content writers aim to inform, educate, or entertain. This, in turn, leads the reader toward a more subtle approach to a desired action.

2. They work with different types of content: In most cases, copywriters typically focus on short-form content such as ads, landing pages, and marketing emails. Content writers, however, often work on longer-form content like blog posts, articles, and white papers.

3. The tone and style are different: Copywriting usually involves a more direct and urgent tone, encouraging immediate action. Content writing, while still engaging, adopts a more conversational and informative tone, building a relationship with the audience over time.

In some cases, a copywriter can take on the job of a content writer (and vice versa). However, it’s important to note that each role requires a unique set of skills and a different approach to writing – so make sure you know what to expect when hiring one or the other.

Can’t fid the right words to promote and continue to grow your business? Our Copywriting Service packages include everything from SEO copywriting to long-form sales pages, launch emails, and more. So whether you’ve been DYI-ing your copy or feel like it’s time for a refresh, let Team Quirky handle the entire copywriting process for you.

Figuring out when it’s time to hire a copywriter

Finding a copywriter or marketing agency with skilled copywriters requires being clear on what your goals are. After all, outsourcing a big part of your business and bringing in someone to take over the voice of your brand’s messaging isn’t something that should be taken lightly.

Nonetheless, knowing when it’s time to bring a professional on board can be the key to enhancing your brand’s message and achieving your marketing objectives. 

But, how can you be sure you’re ready to take the plunge? We’re glad you asked. 😉

Here are 7 indicators that it might be time to hire a copywriter:

1. Your engagement rates have dipped

If your content isn’t engaging your audience or driving the desired actions – be it clicks, shares, or purchases – it might be time to reassess your approach. A copywriter can come in and breathe new life into your content so it can go back to resonating with your target audience.

2. You’re struggling to maintain a cohesive brand voice

A consistent brand voice is essential when it comes to building trust and recognition with your audience. If your messaging feels scattered or inconsistent across different platforms, a copywriter can help streamline your communication and ensure a cohesive brand identity.

3. You don’t have the time or expertise to do it yourself

Writing compelling copy can be time-consuming. If you or your team are stretched thin and unable to devote the necessary time to writing copy or content creation, hiring a copywriter can remove some of this pressure. 

Beyond that, copywriting is also a skill that requires expertise in language, SEO, and market research – among other things. If these aren’t your strengths, a professional copywriter can bring these essential skills to your team.

4. Your conversation rates are low

When traffic to your website or social media platforms isn’t converting into leads or sales, the issue might lie in your messaging. That said, a copywriter can help clarify your calls-to-action (CTAs) to make them more compelling and improve your conversion rates.

5. You’re prepping for a new launch

Launching a new product or service is a BIG time for any business. When you and your team are gearing up for a launch, a copywriter can help put together launch materials that highlight the benefits and features of your offering – all of which ensure your launch makes a significant impact.

6. Your SEO isn’t doing its job

If your content isn’t ranking well on search engines, you might not be leveraging SEO effectively. Copywriters with SEO expertise can create content that not only appeals to your audience but also aligns with search engine algorithms to improve your visibility online.

7. You’re ready for a brand refresh

Rebranding or refreshing your brand requires a careful reassessment of your messaging. A copywriter can help redefine your brand voice and ensure that your new messaging aligns with your rebranding goals. This can ultimately appeal to both current and future customers.

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4 tips for hiring a copywriter that’s right for your business

Hiring the perfect copywriter for your business can help you enhance your marketing efforts and achieve your communication goals. 

With that in mind, the process should take into account your specific needs and objectives, the copywriter’s experience and portfolio, and even the cultural and emotional intelligence required to connect with your audience.

To make things a lil’ easier for you, here are 4 tips to help you select a copywriter who not only meets your needs but also complements your brand’s voice and vision:

1. Define a clear set of needs and goals

Before starting your search, you and your team must have a clear understanding of what exactly you need from a copywriter. 

Are you looking for someone to revamp your website content? 

Do you need help creating compelling ad copy? 
Is there an upcoming launch you need an extra hand with?

Identifying your primary goals – whether that’s increasing conversion rates, boosting SEO, or enhancing brand awareness – will help you find a copywriter with the specific skills and experience to meet those objectives.

2. Look for relevant experience

Experience matters, but relevance is key. Ideally, you’ll want to look for copywriters who have worked in your industry or have tackled similar projects. 

Once you find them, carefully review their portfolios for examples of their writing that align with the type of content you need. 

At the end of the day, a copywriter who understands your audience and the nuances of your industry can be more effective when it comes to crafting messages that resonate and convert. This is particularly important for writing culturally aware, human-centered copy that acknowledges and respects the diversity of your audience.

3. Assess their understanding of your brand

In line with the above, a great copywriter can adapt their writing to match your brand’s tone and voice. During the hiring process, make sure you discuss your brand identity, target audience, and overall marketing strategy. 

At the same time, pay attention to how well they grasp these concepts. If you’d like, you can even go through a paid (!!!!) trial project to see how they would approach writing for your brand.

4. Consider their communication style

Copywriting is often a collaborative process that involves various rounds of feedback and revisions. That said, it’s important to choose a copywriter who is responsive, open to feedback, and communicative. 

During the interview process, ask about their workflow, how they handle revisions, and their preferred methods of communication. A copywriter who is a good fit will be eager to understand your vision and work with you to refine their copy until it meets your satisfaction.

BONUS: Don’t rush the decision

Most importantly, don’t just take the plunge because you feel like you have to hire a copywriter ASAP.

Take your time to review candidates, consider their portfolios, and conduct interviews. A hasty decision can lead to misaligned expectations and wasted resources – both of which you don’t want. 

Meanwhile, the right copywriter won’t just deliver quality content, but also become a valuable asset to your marketing team to contribute to your brand’s success.

Looking for bold and impactful copy that packs a punch and showcases your brand personality? Our Copywriting Service packages are designed to help you unleash the power of your story and elevate your brand presence — all while boosting conversions and making you money. Schedule a call with Team Quirky today if you’re ready to say HELLO to premium clients, and BUH-BYE to DIY copy that just doesn’t cut it.

The ins and outs of hiring a copywriter

Choosing the right copywriter for your business is more than a matter of filling a position or ticking off a few boxes – it’s about finding a voice that can articulate the essence of your brand, connect deeply with your audience, and drive meaningful engagement. 

After all, in today’s ever-changing digital landscape – there’s nothing like possessing the ability to communicate effectively (and confidently) with a global audience that values authenticity, craves emotional connections, and demands culturally aware content.

So, when it comes to hiring a copywriter, here’s a step-by-step of what you and your team should keep in mind throughout the process:

1. Define a clear set of needs and goals
2. Look for relevant experience
3. Assess their understanding of your brand
4. Consider their communication style
5. BONUS: Don’t rush the decision

The benefit of having a copywriter who understands your brand voice, message, and tone will carry your brand forward – especially in a time when the Internet is *full* of generic AI content.

Looking for brand strategy or copy support?

Schedule a call to learn how we can help you with brand messaging, copywriting, or content marketing!

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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