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the quirky pineapple blog

Why You Need a Brand Message Before Creating Content

Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place.  And why’s that? Take a seat –– we’re about to break it down for you!

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3 Reasons Your Digital Content Strategy Isn’t Working (And How to Fix IT!)

Ah, 2023 – the new year is officially upon us. New beginnings, fresh ideas, and… an updated digital content strategy? 🎶 Oh, yeah 🎶 Let’s face it: the new year is a great time – if not a perfect time – for that always-welcome marketing refresh… especially if your digital…

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2023 New Year Business Plans and End-Of-Year Wrap-Up

New year business planning can come with a lot of different emotions… There’s a lot that goes into planning for the next year for your business and marketing strategies! If you’re wondering… Well, at The Quirky Pineapple Studio, we make sure to talk about business AND marketing because both need…

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Our Top Social Media Trends and 2023 Marketing Predictions

The world of marketing and social media is ever-evolving: there’s always a new trend, a new platform, a new set of “rules” to abide by… and all that change can be a lot.  But change shouldn’t stop you from continuing to grow your business and get your name out there!…

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What to Prepare For An End-Of-Year Marketing Report And Audit

Putting together an end-of-year marketing report is a great way for business owners and marketing teams to gain clarity and understand their marketing efforts at a much deeper level. Marketing audits are great – but they can also be a little intimidating. Trust us: we’ve been doing them for years…

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OUR FAVORITE CONTENT MARKETING AUTOMATION TOOLS TO HELP MAXIMIZE YOUR EFFORTS

When it comes to running your own business, content marketing automation is the way to go if you’re looking to save time, and money, and keep things running as smoothly as possible. It’s no secret that we’re BIG fans of automation over at The Quirky Pineapple Studio HQ. 👀 Why?…

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What Is A Marketing Audit and Why Is It Important?

If you’re here, it’s probably because you’ve seen the word “marketing audit” floating around – especially this time of the year – and you just want answers: “What the hell is a marketing audit, and what is it good for?!” Don’t stress – you know we’ve always got your back…

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Are You Missing Out on an Evergreen Content Strategy?

Evergreen content is the Crème de la crème: it lives forever, it doesn’t necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant – even if weeks,…

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Why Employee Thought Leadership Can Help Your Marketing

Thought leadership is often thought of as a one-person endeavor, but really it requires team effort if you’re taking on this marketing strategy for your company. It takes thoughtful strategies to effectively establish yourself as a thought leader – and even more intention to create a community around the topics…

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How to Use Your Brand Message Strategy with Thought Leadership

We’ve said it before and we’ll say it again: thought leadership is also about helping bring and raise awareness of your brand and/or business. This is where a strong brand message strategy comes in. As a thought leader, you’re bound to have your own opinions and ideas about a wide…

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3 Thought Leadership Examples to Avoid Being a “Bro”

When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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