Here’s a top industry secret: email marketing is one of the most effective ways to reach out to your audience, establish relationships, and increase revenue. Not only does email marketing deliver the highest ROI – $42 for every $1 you spend – it’s also becoming extremely popular, with 79% of businesses saying they consider it…
Evergreen content is the Crème de la crème: it lives forever, it doesn’t necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant – even if weeks,…
Thought leadership is often thought of as a one-person endeavor, but really it requires team effort if you’re taking on this marketing strategy for your company. It takes thoughtful strategies to effectively establish yourself as a thought leader – and even more intention to create a community around the topics…
We’ve said it before and we’ll say it again: thought leadership is also about helping bring and raise awareness of your brand and/or business. This is where a strong brand message strategy comes in. As a thought leader, you’re bound to have your own opinions and ideas about a wide…
When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…
While you’re in the process of establishing thought leadership, you might start to wonder: which platform is best to publish and share thought leadership content? With such a wide variety of digital platforms out there, trying to pick and choose where to dedicate most of your time and attention might…
Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, it’s great for employees and teams, too). By cementing yourself as an expert in your field, you won’t only…
There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc. And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…
We’ve already discussed the importance of intercultural copywriting in a previous blog post. However, there’s an even bigger way to ensure you’re reaching the right audience. Enter: intercultural marketing. By ensuring that you’re working on a more inclusive approach to your marketing and communication strategy, it’ll be a lot easier…
You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks. Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…
A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…
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