Putting together an end-of-year marketing report is a great way for business owners and marketing teams to gain clarity and understand their marketing efforts at a much deeper level. Marketing audits are great โ but they can also be a little intimidating. Trust us: weโve been doing them for years…
Evergreen content is the Crรจme de la crรจme: it lives forever, it doesnโt necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant โ even if weeks,…
While youโre in the process of establishing thought leadership, you might start to wonder: which platform is best to publish and share thought leadership content? With such a wide variety of digital platforms out there, trying to pick and choose where to dedicate most of your time and attention might…
Itโs Monday morning, youโre scrolling down your Instagram feed, trying to catch up with your friends and favorite Influencerโs lives. Suddenly, a photo catches your attention. A brand that you started following not two weeks ago, that makes cute, cat-shaped handbags is now bombarding your feed with #bodypositivity ads. Uhm,…
There comes a time in every brand and business ownerโs life when itโs time to evolve. Sometimes, that change means opening up new channels of communication with their audience. Other times, it means going through a whole rebranding process of your brand message. Both can be a big undertaking; but,…
Weโre a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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