the quirky pineapple blog

Blogging

social media storytelling for small businesses

5 Mistakes Small Businesses Make when Using Social Media for Storytelling

What do you first think about when you follow a business on social media? Your thoughts could be… Who are they? What are they about? Can I be friends with them? Do I like them? Social media makes businesses more relatable now than ever. The power of building human connections…

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3 mindset shifts to confidently be a CEO for small business owners

3 Mindset Shifts Every Small Business Owner Needs to be a Confident CEO

Imposter syndrome? Asking for what you want? Being assertive? What about having the tough conversations, speaking up for what you want, setting boundaries… When our business grows, certain things become easier… but many times we’re faced with tough mental blocks we have to work through, to fully step into our…

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Laptop with iphone next to it with Facebook on the screen

4 Content Marketing Tools for Small Business Owners to Save Time

As a small business owner, time is money! The last thing we want you to do is to spend hours of YOUR time on mundane content marketing tasks that suck up your time and energy. As a service-based business, your time is much better spent on tasks like: Building and…

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5-step market research process for content marketing

5-Step Market Research Process (that isn’t boring or daunting!)

Your favorite brand sends out a quick quiz after you’ve bought something from their online shop. It’s a short survey asking for your feedback on the newest product you’ve just bought and they want to know what you think! You may not know this, but they’re conducting market research for…

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woman sitting on the couch with her laptop doing market research for content

How to Do Different Types of Market Research for Your Content

Market research isn’t just a fancy-word that startups and big business giants spew. It’s an organized effort to find information about your target markets, customers, and if an idea, product, or service is viable. This is an effective tool to use in business strategy that will help your revenue grow…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!