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Branding

4 Launch Campaign Examples to Steal for Your Business

Launching a new product or service can feel a little like throwing a party – specifically, one where you’re not sure if anyone will show up. Exciting? Absolutely. Nerve-wracking? You bet. But here’s the thing: with the right launch campaign, you can transform that uncertainty into a full-blown event that…

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6 Ideas for Video Marketing for Small Business

Did you know that a whopping 91% of businesses out there are currently using video as a means to market and advertise their brand? With video content continuously on the rise, it makes sense that so many companies would want to hop on the trend and try to appeal to…

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How to Create High-Converting Content (and How Quickly You Can Expect Results)

When it comes to digital and content marketing, high-converting content is all about understanding your audience, crafting compelling messages, and providing clear calls to action (CTAs) – especially if your main goal is to either boost sales or drive up engagement. However, this isn’t a matter of throwing things at…

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4 Examples of Businesses That Need Video Marketing vs. Blog Posts

Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes…

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Short Form vs Long Form Content – Which One Do You Need?

When it comes to setting up a content marketing strategy, there are a few things to keep in mind before you can hit that “PUBLISH” button. This includes your brand’s voice, target audience, goals, and even budget.  From there – and once you’ve outlined the so-called basics of content marketing…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!