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the quirky pineapple blog

Branding

How to Use Your Brand Message Strategy with Thought Leadership

We’ve said it before and we’ll say it again: thought leadership is also about helping bring and raise awareness of your brand and/or business. This is where a strong brand message strategy comes in. As a thought leader, you’re bound to have your own opinions and ideas about a wide…

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How to Use Intercultural Marketing and Communication

We’ve already discussed the importance of intercultural copywriting in a previous blog post. However, there’s an even bigger way to ensure you’re reaching the right audience. Enter: intercultural marketing. By ensuring that you’re working on a more inclusive approach to your marketing and communication strategy, it’ll be a lot easier…

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Greenwashing in marketing

Greenwashing: When Cultural (In)Competence Takes Over Marketing

You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks.  Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…

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How to Get Brand Ambassadors with Your Brand Message

Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …

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cultural-competence-in-business

Outsourcing & the gig economy: a prime example of culturally incompetent marketing

This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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