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the quirky pineapple blog

Branding

How to Create High-Converting Content (and How Quickly You Can Expect Results)

When it comes to digital and content marketing, high-converting content is all about understanding your audience, crafting compelling messages, and providing clear calls to action (CTAs) – especially if your main goal is to either boost sales or drive up engagement. However, this isn’t a matter of throwing things at…

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4 Examples of Businesses That Need Video Marketing vs. Blog Posts

Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes…

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Short Form vs Long Form Content – Which One Do You Need?

When it comes to setting up a content marketing strategy, there are a few things to keep in mind before you can hit that “PUBLISH” button. This includes your brand’s voice, target audience, goals, and even budget.  From there – and once you’ve outlined the so-called basics of content marketing…

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4 Ways to Refresh Your Brand Message for 2024

Hello, 2024! A brand new start, tons of new opportunities, and the perfect time to revisit and refresh goals – the beginning of the year is one of the best times to shake things up in your business and try something new. Enter: refreshing your brand message. (If you ask…

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Should You Generate Content Using AI or Pay a Strategist?

Fact: AI isn’t going anywhere. Also fact: That doesn’t mean that you have to fall into the trap of using it all the time in order to get ahead.  We’ll be the first to admit that it’s easy to get swept up by the allure of AI. Especially when it…

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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