We’ve already discussed the importance of intercultural copywriting in a previous blog post. However, there’s an even bigger way to ensure you’re reaching the right audience. Enter: intercultural marketing. By ensuring that you’re working on a more inclusive approach to your marketing and communication strategy, it’ll be a lot easier…
You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks. Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…
Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …
This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…
Thanks to the internet, brands today have a much wider reach. Take certain types of service providers, for example. They can work with clients from anywhere in the world! As long as there’s a working internet connection – and connect with people from countries thousands of kilometers away from them….
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