The new year is upon us, and with that… ch-ch-ch-changes 🎶 are happening! Especially so when it comes to your entrepreneurial endeavors! So whether you’ve updated your business’ vision, mission, or even team… it might be time to consider a rebranding or brand refresh strategy. Sounds, scary? It shouldn’t be!…
WHEW – y’all, what a year. If online marketing wasn’t on your radar yet, it most certainly is now. We’ve seen content marketing mistakes to avoid, trends that we can support, and some very interesting apps pop-up for the digital space. If you’re just exploring content marketing for your small…
Let’s kick things off by saying that the idea on social media that you need to “pay to play” isn’t 100% true. Yes, it’s a nice little boost. Yes, it does help to pay. But, in today’s world, not everything that’s paid for is gold. There are different ways to…
With so many new online platforms available for brands and businesses to get their name out there, some entrepreneurs might forget about the importance of stepping away from these to build communities, find new clients, and keep their name top of mind. One way to do this? Include exciting branded…
It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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