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Outsourcing & the gig economy: a prime example of culturally incompetent marketing

This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…

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4 Tips for Being Culturally Aware with Your Brand Message

Thanks to the internet, brands today have a much wider reach.  Take certain types of service providers, for example. They can work with clients from anywhere in the world! As long as there’s a working internet connection – and connect with people from countries thousands of kilometers away from them….

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3 Brand Message Strategy Tips for a Great Client Experience

Establishing a unique brand identity and brand message strategy is what will help you stand out from the crowd. It will also keep clients coming back after they’ve had their first experience. Sounds easier said than done, right? Not necessarily! Settle in and let’s take a look at some of…

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What Is Liberatory & Culturally Competent Marketing?

If you somehow associate marketing with aggressive sales tactics and a weird mix of objection-breaking techniques (pressuring discovery calls, anyone?), we can’t blame you. With the recent surge in popularity of online businesses, marketing has become a highly triggering subject for many folx. Although marketing is essential for any business…

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5 Reasons Why a Liberatory & Culturally Competent Marketing Strategy Can Boost your Business

That nagging suspicion of yours is pretty accurate: terms like inclusion, authenticity, cultural competence, liberation, and feminism are not your typical marketing vocab. You only have to scroll through your Instagram feed to see that oppressive marketing tactics are still a mainstream thing. Yes, pressure tactics work – quite well,…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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