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the quirky pineapple blog

Branding

womxn sitting at a desk working on her brand voice

How Developing a Brand Voice Can Help Your Business Succeed

A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…

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The Top 4 Benefits Of Developing A Unique Brand Identity

In today’s fast-paced world, starting a business and launching a brand means competing against household names that have been around for years. This means that standing out and getting recognized is definitely tough, but never impossible. And how, you might ask, can you make your way into the spotlight? Enter:…

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womxn sitting outside with her laptop working on her brand messaging framework

How To Create A Brand Messaging Framework For Small Businesses

Telling your brand’s story in a compelling, engaging, and effective way is tough. Telling others what your business means, what it believes in, and what services are on offer – among other things – might seem like a near-impossible task. But, lucky for you, it doesn’t have to be! That’s…

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womxn smling at laptop working on a rebranding strategy for her business

Figuring Out When It’s Time To Rebrand Your Company

The new year is upon us, and with that… ch-ch-ch-changes 🎶 are happening! Especially so when it comes to your entrepreneurial endeavors! So whether you’ve updated your business’ vision, mission, or even team… it might be time to consider a rebranding or brand refresh strategy.  Sounds, scary? It shouldn’t be!…

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womxn working on her future marketing strategy

3 Content Marketing Mistakes to Avoid in 2021

WHEW – y’all, what a year. If online marketing wasn’t on your radar yet, it most certainly is now. We’ve seen content marketing mistakes to avoid, trends that we can support, and some very interesting apps pop-up for the digital space. If you’re just exploring content marketing for your small…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!