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3 Ways Small Businesses Can Share Your Social Impact

It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…

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Why Your Business Needs a Story Toolkit for Efficient Marketing

What is a story toolkit for marketing? Have you ever struggled with having ALL your marketing things scattered throughout your digital files? You have your short bio written in that email you sent out, but your long, official bio is saved somewhere in your Documents folder… Your team is pulling…

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Two small business owners talking how to simplify their messaging

8 Ways to Simplify Your Small Business Messaging

Simplified small business messaging wins EVERY 👏 SINGLE 👏TIME 👏 In an article published on ActiveCampaign, they dived into 10 memorable copywriting examples and why they are iconic. Many of the brands that they linked to kept it simple by: Making their message concise (not clever) Knowing exactly what their…

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Group of service-based business owners talking about visibility strategy

5 Reasons Service Providers Are Afraid to Get Visible and How to Change That

If you’re a coach, consultant, makeup artist, photographer, or hairstylist… there’s one thing you have in common. You work WITH people and there are A LOT of other people who do your work. The kicker here is you get to bring your own flair and fierce factor into your brand…

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How to Implement Inclusive Marketing in Your Content Strategy

Inclusive marketing in your content strategy means understanding that consumers aren’t like they were 30 years ago. Heck, with the fast-paced growth of social media, influencers, and millennials leading the future – consumers have certainly changed. Since consumers have changed, the brands they’re supporting need to change, too. In today’s…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!