fbpx

the quirky pineapple blog

Business

Why Employee Thought Leadership Can Help Your Marketing

Thought leadership is often thought of as a one-person endeavor, but really it requires team effort if you’re taking on this marketing strategy for your company. It takes thoughtful strategies to effectively establish yourself as a thought leader – and even more intention to create a community around the topics…

Read More...

Why Thought Leadership Is Important and How to Establish It

Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, it’s great for employees and teams, too). By cementing yourself as an expert in your field, you won’t only…

Read More...

3 Ways to Use Marketing to Become a Cultural Ambassador

There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc.  And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…

Read More...
Greenwashing in marketing

Greenwashing: When Cultural (In)Competence Takes Over Marketing

You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks.  Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…

Read More...
what-is-femvertising

Femvertising: How Marketing Can Uphold the Gender Binary

It’s Monday morning, you’re scrolling down your Instagram feed, trying to catch up with your friends and favorite Influencer’s lives.  Suddenly, a photo catches your attention.  A brand that you started following not two weeks ago, that makes cute, cat-shaped handbags is now bombarding your feed with #bodypositivity ads.  Uhm,…

Read More...
brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!