If you somehow associate marketing with aggressive sales tactics and a weird mix of objection-breaking techniques (pressuring discovery calls, anyone?), we can’t blame you. With the recent surge in popularity of online businesses, marketing has become a highly triggering subject for many folx. Although marketing is essential for any business…
Ah, repeat clients. The holy grail for most business owners out there. Finding clients that will come back is one of the most important things you can do to help your business grow. But that’s probably easier said than done, right? With so much information coming at consumers from every…
If you’re still debating whether or not to get started with email marketing for your small business, let this be a sign: today’s the day! Today, email marketing is one of the most powerful tools you can leverage to connect with your audience, reach new customers, and – ultimately –…
With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention. And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts…
As business owners, entrepreneurs, or content creators, it’s essential to understand the importance of a social media marketing platform. Especially in today’s political and social climate. With more consumers aware of sneaky tactics, people are paying close attention to what the companies they support are saying and how they’re portraying…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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