the quirky pineapple blog

Business

A blog post cover with Cassandra Le looking at her phone with text "Reimagining Business: why we're taking a break"

Reimagining Business: Why We’re Taking a Break

Did you know that our cells regenerate every 7 years? That’s kinda like saying we’re not the same people as we were 7 years ago… I think the same can be applied to business, as well. This year, The Quirky Pineapple Studio quietly celebrated 7 years of full-time business. 7…

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16 Pieces of Launch Copy You Need for a Successful Launch

Do you need launch copy for your next launch campaign? In short, yes. Why? Your launch copy can make or break your success (sorry to put the pressure on… but it’s kinda true).  What exactly is launch copy, and why is it so crucial? In short, launch copy refers to…

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4 Launch Campaign Examples to Steal for Your Business

Launching a new product or service can feel a little like throwing a party – specifically, one where you’re not sure if anyone will show up. Exciting? Absolutely. Nerve-wracking? You bet. But here’s the thing: with the right launch campaign, you can transform that uncertainty into a full-blown event that…

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new year business planning with a brand strategist at The Quirky Pineapple Studio

End-of-Year Wrap-Up and New Year Business Planning

What better way to plan for business and marketing in the New Year, than to start with reflection! One of my favorite activities in business planning isn’t so much the ‘planning’ aspect, although don’t get me wrong – I love that, too… It’s actually setting aside some quiet, intentional time…

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4 Ways a Multicultural Content Marketing Agency Is Better Than AI with Content

There’s a lot to be said about working with AI. From the highs of it coming to the rescue when you’re fresh out of ideas, to the lows where it can inadvertently push stereotypes and tropes, one thing’s for sure: AI has taken the marketing world by storm! However, no…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.

Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.