It’s Monday morning, you’re scrolling down your Instagram feed, trying to catch up with your friends and favorite Influencer’s lives. Suddenly, a photo catches your attention. A brand that you started following not two weeks ago, that makes cute, cat-shaped handbags is now bombarding your feed with #bodypositivity ads. Uhm,…
This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…
In today’s social climate, a purpose-driven brand outshines others. Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…
It’s that time of the year again… Chestnuts roasting on an open fire! Jack Frost nipping at your toes… Or, maybe some coquito being made at home… the roscón de reyes countdown… or just some holiday spirit because the rest of the world is in the *mood*. Well, from a…
Whenever we discuss the do’s and don’ts of a feminist and culturally competent marketing strategy, the common reactions we get range from mild surprise to open bewilderment. “Feminist marketing? Is that even a thing?” Uhm, yes it is! Look, we get it. Feminism & cultural competence are big terms—the kind…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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