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the quirky pineapple blog

Cultural Competence in Practice

Greenwashing in marketing

Greenwashing: When Cultural (In)Competence Takes Over Marketing

You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks.  Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…

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what-is-femvertising

Femvertising: How Marketing Can Uphold the Gender Binary

It’s Monday morning, you’re scrolling down your Instagram feed, trying to catch up with your friends and favorite Influencer’s lives.  Suddenly, a photo catches your attention.  A brand that you started following not two weeks ago, that makes cute, cat-shaped handbags is now bombarding your feed with #bodypositivity ads.  Uhm,…

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cultural-competence-in-business

Outsourcing & the gig economy: a prime example of culturally incompetent marketing

This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…

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