the quirky pineapple blog

Cultural Competence in Practice

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Femvertising: How Marketing Can Uphold the Gender Binary

It’s Monday morning, you’re scrolling down your Instagram feed, trying to catch up with your friends and favorite Influencer’s lives.  Suddenly, a photo catches your attention.  A brand that you started following not two weeks ago, that makes cute, cat-shaped handbags is now bombarding your feed with #bodypositivity ads.  Uhm,…

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Outsourcing & the gig economy: a prime example of culturally incompetent marketing

This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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