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the quirky pineapple blog

Business

brand message for small businesses

3 Step Formula to Create a Powerful Brand Message for Small Businesses

A powerful brand message for small businesses means… Being remembered by your clients, so you build authority online and in-person Connecting with them on a deeper level, so they become brand loyal Making more impact within your community to help more people, and ultimately creating a sustainable business A weak…

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Group of service-based business owners talking about visibility strategy

5 Reasons Service Providers Are Afraid to Get Visible and How to Change That

If you’re a coach, consultant, makeup artist, photographer, or hairstylist… there’s one thing you have in common. You work WITH people and there are A LOT of other people who do your work. The kicker here is you get to bring your own flair and fierce factor into your brand…

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5-step market research process for content marketing

5-Step Market Research Process (that isn’t boring or daunting!)

Your favorite brand sends out a quick quiz after you’ve bought something from their online shop. It’s a short survey asking for your feedback on the newest product you’ve just bought and they want to know what you think! You may not know this, but they’re conducting market research for…

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woman sitting on the couch with her laptop doing market research for content

How to Do Different Types of Market Research for Your Content

Market research isn’t just a fancy-word that startups and big business giants spew. It’s an organized effort to find information about your target markets, customers, and if an idea, product, or service is viable. This is an effective tool to use in business strategy that will help your revenue grow…

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woman holding pen with notebook, flowers, and glasses

Business & Marketing Lessons for Small Businesses

They say growth doesn’t happen unless you trip, fall, slide, and fail along the way! We like to believe that failure brings with it a hard-learned lesson. We thought it would be more fun to share our business and marketing lessons of 2019, while also recounting a few of our…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!