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the quirky pineapple blog

Copywriting

4 Reasons AI Can’t Write Culturally Aware Copy – And an Agency Can

It’s no secret that AI has been doing some heavy lifting in the content and marketing world. And yes, it’s pretty impressive – from churning out articles to creating images, suggesting hot topics to keep you relevant, and even supplying you with an endless amount of snappy email subject lines. …

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How to Leverage AI Content Marketing for Your Business

Nowadays, AI is more than just a buzzword – it’s reshaping the way businesses operate. From automated customer service chats to personalized product recommendations, AI has its fingers in many pies. But one area that’s been garnering a lot of attention lately? AI content marketing. For those of you who…

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Our Top Tips for CTA Copywriting for Your Industry

When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day.  After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers….

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How to Degender Your Site and Implement Inclusive Copywriting

When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can…

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3 Ways to Avoid Manipulative Copywriting 

Let’s cut to the chase: manipulative copywriting pisses us off.  To make matters worse, it’s often touted as the “sure-fire” and “easiest” way to sell something – or convince someone to buy something – by big-name marketing bros, girl bosses, and other self-proclaimed marketing gurus. Sure, copywriting is an essential…

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