fbpx

the quirky pineapple blog

Creating Community

3 Thought Leadership Examples to Avoid Being a “Bro”

When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…

Read More...

3 Ways to Use Marketing to Become a Cultural Ambassador

There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc.  And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…

Read More...

4 Ways Purpose-Driven Brands Can Share Their Impact across their Social Platforms

In today’s social climate, a purpose-driven brand outshines others.  Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…

Read More...
feminist-marketing-strategies

3 Ways to Add Feminism & Cultural Competence to your Online Small-Business Marketing Strategy

Whenever we discuss the do’s and don’ts of a feminist and culturally competent marketing strategy, the common reactions we get range from mild surprise to open bewilderment.  “Feminist marketing? Is that even a thing?”  Uhm, yes it is!  Look, we get it. Feminism & cultural competence are big terms—the kind…

Read More...
person sitting on a couch and using their laptop

Is All Copywriting Manipulative?

Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”.  A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…

Read More...
brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!