Ok, there’s no need to panic, but… December is practically here. And, if you’re anything like us, your desk is probably covered in all things new year planning, budgeting sheets, and marketing calendars. In between holiday promos (not our jam, but we don’t judge!) and end-of-year reports, you might be…
Putting together a user-generated content marketing strategy can be a great way to engage your audience and leverage their creativity – all while boosting your brand’s visibility. After all, when your customers share their own experiences with your products or services, it doesn’t just add authenticity to your brand, it…
When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…
There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc. And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…
In today’s social climate, a purpose-driven brand outshines others. Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.