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the quirky pineapple blog

4 Examples of Businesses That Need Video Marketing vs. Blog Posts

Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes to putting together an overarching…

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3 Content Marketing Systems You Need for Sustainable Strategy

Alright, let’s get real for a second. As a business owner, you’ve probably got a zillion things on your plate: from bills to emails, client birthdays to team meetings, and even inventory checks to quarterly reporting – there’s always a lot going on.  And, in the midst of all that,…

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10 Things to Look for in a Content Marketing Agency Before Hiring

So, you’ve taken the leap – and finally decided to up your game and hire a content marketing agency to help amplify your brand’s message! Whether you need an extra hand with content creation, more help managing your brand’s online presence, or someone who can lead strategic content campaigns, hiring…

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VIP Brand Retreat 2023

VIPiña Brand Retreat 2023 Recap

Hosting a brand retreat in Toledo, Spain has been on my ‘business bucket list’ for a long time! While The Quirky Pineapple Studio is still a brand strategy and content marketing agency, I love that we also have the opportunity to build in experiential marketing and events for our community…

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VIP Retreat 2023

What to Plan for in your Event Marketing Strategy for your Retreat

Ok, you decided to do it… You’re hosting an event for your brand, business, or product and now… it’s time to build an event marketing strategy around it so people actually show up. The question is, is marketing your event the same as marketing your services, products, or offers?

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Season 1, Episode 1: Why we decided traditional marketing sucks

Created by introverted-extroverted copywriting duo, Cassandra Le and Monica Schrock, “Business Without the Buts” digs deep into how to create a more ethical economy through conversations about challenging the status quo, marketing with less manipulation, and creating action for more inclusive businesses. The last episode of “Business Without the Buts”…

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Ideas to Strategize Your Business’s Content and Website Copy

Imagine a bustling digital marketplace brimming with businesses, each vying for the attention of potential customers scrolling, clicking, and swiping through a virtually infinite stream of information.  Sounds like a lot, huh? All the business content ideas being thrown everywhere… Especially when you’re trying to find ways to stand out…

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5 Ideas for Personal Brand Content and Website Copy

In today’s social and digital climate, establishing a distinct and compelling online presence can be a great way to boost your business. With this in mind, a well-crafted personal brand content strategy can set you apart from the competition, establish your credibility, and drive audience engagement – all of which,…

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Our Top Tips for CTA Copywriting for Your Industry

When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day.  After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers….

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The 5 Components of Compelling Sales Page Copywriting

POP QUIZ! Have you ever landed on a webpage that gripped your attention immediately, pulled you into its world, and convinced you to take some action by the time you reached the end?  That’s the magic of a compelling sales page––and, more specifically, effective sales page copywriting. In today’s ever-changing,…

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How to Degender Your Site and Implement Inclusive Copywriting

When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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