As a business owner, you want to make sure that your message and your content are getting across to your target audience as easily and efficiently as possible. But how can you make sure that everyone knows what to look for and where to look for it?ย Enter: the content hub. One of the most powerful…
If youโre here, itโs probably because youโve seen the word โmarketing auditโ floating around โ especially this time of the year โ and you just want answers: โWhat the hell is a marketing audit, and what is it good for?!โ Donโt stress โ you know weโve always got your back…
Evergreen content is the Crรจme de la crรจme: it lives forever, it doesnโt necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant โ even if weeks,…
Thought leadership is often thought of as a one-person endeavor, but really it requires team effort if youโre taking on this marketing strategy for your company. It takes thoughtful strategies to effectively establish yourself as a thought leader โ and even more intention to create a community around the topics…
Weโve said it before and weโll say it again: thought leadership is also about helping bring and raise awareness of your brand and/or business. This is where a strong brand message strategy comes in. As a thought leader, youโre bound to have your own opinions and ideas about a wide…
When it comes to thought leadership, thereโs a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, othersโฆ miss the mark. Thatโs why weโve rounded up our favorite thought leadership examples to help you gain…
While youโre in the process of establishing thought leadership, you might start to wonder: which platform is best to publish and share thought leadership content? With such a wide variety of digital platforms out there, trying to pick and choose where to dedicate most of your time and attention might…
Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, itโs great for employees and teams, too). By cementing yourself as an expert in your field, you wonโt only…
Thereโs a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc. And while it is an important part of all of these things, thereโs also a side of marketing that can be used to, sayโฆcreate good or generate positive impact. How? By using…
Weโve already discussed the importance of intercultural copywriting in a previous blog post. However, thereโs an even bigger way to ensure youโre reaching the right audience. Enter: intercultural marketing. By ensuring that youโre working on a more inclusive approach to your marketing and communication strategy, itโll be a lot easier…
Youโre navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks. Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…
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