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the quirky pineapple blog

3 Ways to Use Marketing to Become a Cultural Ambassador

There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc.  And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using certain techniques to become a…

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4 Ways Purpose-Driven Brands Can Share Their Impact across their Social Platforms

In today’s social climate, a purpose-driven brand outshines others.  Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…

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How to Bring Intercultural Communication Into Your Brand Message

As a global brand and business on a mission to reach a worldwide audience, it’s essential that you (and your team) know how to bring intercultural communication into your brand message. Especially as we move into a more globalized and digital world.  Intercultural and multicultural communication skills are, after all,…

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4 Tips for Being Culturally Aware with Your Brand Message

Thanks to the internet, brands today have a much wider reach.  Take certain types of service providers, for example. They can work with clients from anywhere in the world! As long as there’s a working internet connection – and connect with people from countries thousands of kilometers away from them….

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3 Brand Message Strategy Tips for a Great Client Experience

Establishing a unique brand identity and brand message strategy is what will help you stand out from the crowd. It will also keep clients coming back after they’ve had their first experience. Sounds easier said than done, right? Not necessarily! Settle in and let’s take a look at some of…

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2021 Recap & 2022 Business Planning

It’s that time of the year again… Chestnuts roasting on an open fire! Jack Frost nipping at your toes… Or, maybe some coquito being made at home… the roscón de reyes countdown… or just some holiday spirit because the rest of the world is in the *mood*. Well, from a…

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How to Create and Maintain an Effective Client Communication Cycle

Establishing and maintaining an effective client communication cycle is one of the most important things you can do for your business.  Why? Because it keeps things clear from the start (which means both you and your client are aware of the scope and won’t try to overstep), it streamlines the…

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feminist-marketing-strategies

3 Ways to Add Feminism & Cultural Competence to your Online Small-Business Marketing Strategy

Whenever we discuss the do’s and don’ts of a feminist and culturally competent marketing strategy, the common reactions we get range from mild surprise to open bewilderment.  “Feminist marketing? Is that even a thing?”  Uhm, yes it is!  Look, we get it. Feminism & cultural competence are big terms—the kind…

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What Is Liberatory & Culturally Competent Marketing?

If you somehow associate marketing with aggressive sales tactics and a weird mix of objection-breaking techniques (pressuring discovery calls, anyone?), we can’t blame you. With the recent surge in popularity of online businesses, marketing has become a highly triggering subject for many folx. Although marketing is essential for any business…

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3 Tips to Help You Create Repeat Client Cycles in Your Business

Ah, repeat clients. The holy grail for most business owners out there. Finding clients that will come back is one of the most important things you can do to help your business grow. But that’s probably easier said than done, right? With so much information coming at consumers from every…

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writer sitting on their bed with their laptop open and surrounded by books

5 Reasons Why a Liberatory & Culturally Competent Marketing Strategy Can Boost your Business

That nagging suspicion of yours is pretty accurate: terms like inclusion, authenticity, cultural competence, liberation, and feminism are not your typical marketing vocab. You only have to scroll through your Instagram feed to see that oppressive marketing tactics are still a mainstream thing. Yes, pressure tactics work – quite well,…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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