the quirky pineapple blog

5 Reasons to Use Video Marketing for Your Business

With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention.  And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts that seem vapid and empty….

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woman presenting at a branded event

4 Types Of Branded Events To Include In Your Marketing Strategy

A little thrilling and a lot nerve wracking,  event marketing is like opening the wardrobe into Narnia. Behind those clunky wooden doors is a  world of possibility for businesses who are looking for new and exciting ways to connect with their audience and reach out to potential buyers (sorry, you…

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business owner putting away their laptop after a digital event

How To Incorporate More Digital Events Into Your Marketing Strategy

Buckle up, we’re in for a wild ride! 2020 will be forever known as the year our world turned upside down. Venues shut down, teams were relegated to work from home, and travel completely halted – making a trip to the grocery store the most exciting moment of our day….

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womxn sitting at a desk working on her brand voice

How Developing a Brand Voice Can Help Your Business Succeed

A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…

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The Top 4 Benefits Of Developing A Unique Brand Identity

In today’s fast-paced world, starting a business and launching a brand means competing against household names that have been around for years. This means that standing out and getting recognized is definitely tough, but never impossible. And how, you might ask, can you make your way into the spotlight? Enter:…

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womxn sitting outside with her laptop working on her brand messaging framework

How To Create A Brand Messaging Framework For Small Businesses

Telling your brand’s story in a compelling, engaging, and effective way is tough. Telling others what your business means, what it believes in, and what services are on offer – among other things – might seem like a near-impossible task. But, lucky for you, it doesn’t have to be! That’s…

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womxn smling at laptop working on a rebranding strategy for her business

Figuring Out When It’s Time To Rebrand Your Company

The new year is upon us, and with that… ch-ch-ch-changes 🎶 are happening! Especially so when it comes to your entrepreneurial endeavors! So whether you’ve updated your business’ vision, mission, or even team… it might be time to consider a rebranding or brand refresh strategy.  Sounds, scary? It shouldn’t be!…

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womxn working on her future marketing strategy

3 Content Marketing Mistakes to Avoid in 2021

WHEW – y’all, what a year. If online marketing wasn’t on your radar yet, it most certainly is now. We’ve seen content marketing mistakes to avoid, trends that we can support, and some very interesting apps pop-up for the digital space. If you’re just exploring content marketing for your small…

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womxn wearing a hedscarf and using her cellphone to take a photo

5 Ways to Increase Engagement in your Community Organically

Let’s kick things off by saying that the idea on social media that you need to “pay to play” isn’t 100% true. Yes, it’s a nice little boost. Yes, it does help to pay. But, in today’s world, not everything that’s paid for is gold. There are different ways to…

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womxn working from home with a laptop

Simplify Your Marketing Strategy Next Year with a Marketing Plan for Small Businesses

Buckle up, everyone, we have some pretty scary news coming your way: the end of the year is fast approaching. We’re only weeks away from New Year’s Eve, and time feels like it’s speeding up the closer we get to that date.  In between the celebrations, end-of-the-year round-ups, and holiday…

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3 Steps to Incorporate More Branded Events in your Marketing Strategy

With so many new online platforms available for brands and businesses to get their name out there, some entrepreneurs might forget about the importance of stepping away from these to build communities, find new clients, and keep their name top of mind. One way to do this? Include exciting branded…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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