the quirky pineapple blog

A blog post cover with Cassandra Le looking at her phone with text "Reimagining Business: why we're taking a break"

Reimagining Business: Why We’re Taking a Break

Did you know that our cells regenerate every 7 years? That’s kinda like saying we’re not the same people as we were 7 years ago… I think the same can be applied to business, as well. This year, The Quirky Pineapple Studio quietly celebrated 7 years of full-time business. 7 years running a location-independent marketing…

Read More...

4 Ways a Multicultural Content Marketing Agency Is Better Than AI with Content

There’s a lot to be said about working with AI. From the highs of it coming to the rescue when you’re fresh out of ideas, to the lows where it can inadvertently push stereotypes and tropes, one thing’s for sure: AI has taken the marketing world by storm! However, no…

Read More...

Should You Generate Content Using AI or Pay a Strategist?

Fact: AI isn’t going anywhere. Also fact: That doesn’t mean that you have to fall into the trap of using it all the time in order to get ahead.  We’ll be the first to admit that it’s easy to get swept up by the allure of AI. Especially when it…

Read More...

4 Reasons AI Can’t Write Culturally Aware Copy – And an Agency Can

It’s no secret that AI has been doing some heavy lifting in the content and marketing world. And yes, it’s pretty impressive – from churning out articles to creating images, suggesting hot topics to keep you relevant, and even supplying you with an endless amount of snappy email subject lines. …

Read More...

How to Leverage AI Content Marketing for Your Business

Nowadays, AI is more than just a buzzword – it’s reshaping the way businesses operate. From automated customer service chats to personalized product recommendations, AI has its fingers in many pies. But one area that’s been garnering a lot of attention lately? AI content marketing. For those of you who…

Read More...

How to Know It’s Time to Outsource Your Marketing

Running a business means wearing a ton of different hats and playing different roles – from accountant to salesperson, IT support, project manager, and even marketer.  And while handling all of these diverse roles can be invigorating in the early stages… it’s not always sustainable in the long run.  After…

Read More...

5 Content Marketing Channels to Boost Your Business’s Reach

Navigating the ever-changing landscape of content marketing can often feel like stepping into a library wearing a blindfold. Sure, you know the place is brimming with information… but you can’t really see where you’re going or how it’s going to help you because it’s just that overwhelming.  But we’re going…

Read More...

3 Content Marketing Systems You Need for Sustainable Strategy

Alright, let’s get real for a second. As a business owner, you’ve probably got a zillion things on your plate: from bills to emails, client birthdays to team meetings, and even inventory checks to quarterly reporting – there’s always a lot going on.  And, in the midst of all that,…

Read More...

10 Things to Look for in a Content Marketing Agency Before Hiring

So, you’ve taken the leap – and finally decided to up your game and hire a content marketing agency to help amplify your brand’s message! Whether you need an extra hand with content creation, more help managing your brand’s online presence, or someone who can lead strategic content campaigns, hiring…

Read More...
VIP Brand Retreat 2023

VIPiña Brand Retreat 2023 Recap

Hosting a brand retreat in Toledo, Spain has been on my ‘business bucket list’ for a long time! While The Quirky Pineapple Studio is still a brand strategy and content marketing agency, I love that we also have the opportunity to build in experiential marketing and events for our community…

Read More...
VIP Retreat 2023

What to Plan for in your Event Marketing Strategy for your Retreat

Ok, you decided to do it… You’re hosting an event for your brand, business, or product and now… it’s time to build an event marketing strategy around it so people actually show up. The question is, is marketing your event the same as marketing your services, products, or offers?

Read More...
brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.

Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.