the quirky pineapple blog

5 Reasons to Use Video Marketing for Your Business

With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention.  And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts that seem vapid and empty….

Read More...
womxn working from her laptop outside with cloudy skies behind her

How Small Businesses Can Effectively Create & Use A Content Calendar

Social media is a wild ride, especially if you’re a small business. From creating visual content to writing the right captions, finding the perfect hashtags, and picking the ideal times to post…it can be overwhelming and chaotic to even start posting. Lucky for you, though, there’s a tool out there…

Read More...

When to Invest in a Marketing Mastermind Group

Marketing Masterminds? Business Masterminds? Coaches, mentors, and consultants… All of these things have something in common – they are here to give you the support and accountability you need to reach the next level in your business and/or brand. We’ve seen there are two different types of masterminds: A peer-to-peer…

Read More...
small business tools for mission-driven business owners

Our 3 Favorite Small Business Tools for Organization and Marketing

Alright, we have to be honest with you all. Here’s what our remote studio looked like when we didn’t have these tools for organization and marketing: We dealt with burnout HARD. Our team was disorganized, which led to client frustrations and a lack of great client experience. We kept repeating…

Read More...
small business owner having market research call

3 Questions to Ask During Market Research for Small Business

How do you get the information and data you need to create a marketing campaign or validate a new service? MARKET RESEARCH. If you knew conducting market research for small business could help you increase your clients, convert them, and keep them loyal to your brand – wouldn’t it be…

Read More...
two small business owners discussing storytelling techniques

How to Use Effective Storytelling Techniques for Small Businesses

We want to know, what’s your story? That’s right… what’s your business story? What’s your personal story as a small business owner? And how do your stories connect with your ideal clients? We’re a small business focused on impact. You’re a small business focused on impact! So how can you…

Read More...
Copywriter sitting in coffee shop to reset her mind for business growth

How to Reset Your Mindset to Increase Business Growth

Reset your mindset? Increase your business growth? How do these two things affect your marketing and visibility? They go hand in hand with how a business can scale with the right marketing, content, and campaigns. Business growth, in our experience, involves a few factors: Systems and processes, Delegation and having…

Read More...
POC-owned business owners standing together

5 Mindset Blocks Stopping POC-Owned Businesses From Visibility

Approaching BRANDING and MARKETING as a Black, Indigenous, or Person of Color (POC) owned business is different, and you might run into mindset blocks. Visibility is different. Business is different. Marketing and branding are different. In a report by Morgan Stanley, investors cited that displaying confidence is disproportionately important for…

Read More...
mindset hacks to shift your imposter syndrome for small business owners

Shift Your Imposter Syndrome to Confidence With 3 Mindset Hacks for Small Business Owners

Mindset hacks for imposter syndrome? We get it. As a small business owner, there are a lot of things we need to keep track of. Not only all the business tasks like: Marketing Visibility Business growth And sales We also deal with all the mindset that comes with it. Things…

Read More...
four diverse women smiling with each other

3 Ways Small Businesses Can Share Your Social Impact

It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…

Read More...
story toolkit for marketing on desk with laptop

Why Your Business Needs a Story Toolkit for Efficient Marketing

What is a story toolkit for marketing? Have you ever struggled with having ALL your marketing things scattered throughout your digital files? You have your short bio written in that email you sent out, but your long, official bio is saved somewhere in your Documents folder… Your team is pulling…

Read More...
brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!