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the quirky pineapple blog

4 Examples of Businesses That Need Video Marketing vs. Blog Posts

Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes to putting together an overarching…

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3 Ways to Avoid Manipulative Copywriting 

Let’s cut to the chase: manipulative copywriting pisses us off.  To make matters worse, it’s often touted as the “sure-fire” and “easiest” way to sell something – or convince someone to buy something – by big-name marketing bros, girl bosses, and other self-proclaimed marketing gurus. Sure, copywriting is an essential…

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How to Write SEO Optimized Copy for Your Business

So you want to learn how to write SEO copy for your business –– great! Over at The Quirky Pineapple Studio HQ, we’re firm believers in the power of SEO for growing your business, boosting brand recognition, and increasing your revenue. But we’re getting ahead of ourselves… In today’s digital…

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Web Designer and Copywriter – Who Should You Hire First?

Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities!  While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…

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The Importance of Creating a Content Hub for Your Business

As a business owner, you want to make sure that your message and your content are getting across to your target audience as easily and efficiently as possible. But how can you make sure that everyone knows what to look for and where to look for it? Enter: the content hub….

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How to Increase Email Subscribers in 3 Different Ways

Here’s a top industry secret: email marketing is one of the most effective ways to reach out to your audience, establish relationships, and increase revenue.  Not only does email marketing deliver the highest ROI – $42 for every $1 you spend – it’s also becoming extremely popular, with 79% of…

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How to Outsource Content Marketing Services to Your Advantage

When it comes to finding reputable content marketing services, it can be tricky knowing who to choose.  After all, you need to make sure that your values are aligned, that you understand each other’s vision, and that you are both on the same page in terms of goals and expectations….

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3 Content Marketing Automation Tools to Make Marketing Easier

Here’s the thing: content marketing has become an essential part of brand awareness for DEI, Leadership, and Culture Consulting companies –– it helps your community get to know you better, see a different side of your business, and adds value to their day in ways outside of what you’re trying…

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5 Content Marketing Tools We Love for Businesses

In today’s fast-paced digital world, it’s hard to think of growing a business without the help of content marketing. Whether that’s writing blogs, sending out weekly newsletters, or filming videos for Instagram –– content marketing is everywhere. That’s why having a strong content marketing strategy is so important –– especially…

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Why You Need a Brand Message Before Creating Content

Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place.  And why’s that? Take a seat –– we’re about to break it down for you!

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3 Reasons Your Digital Content Strategy Isn’t Working (And How to Fix IT!)

Ah, 2023 – the new year is officially upon us. New beginnings, fresh ideas, and… an updated digital content strategy? 🎶 Oh, yeah 🎶 Let’s face it: the new year is a great time – if not a perfect time – for that always-welcome marketing refresh… especially if your digital…

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!