When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can also inadvertently exclude individuals who…
Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …
This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…
In today’s social climate, a purpose-driven brand outshines others. Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…
As a global brand and business on a mission to reach a worldwide audience, it’s essential that you (and your team) know how to bring intercultural communication into your brand message. Especially as we move into a more globalized and digital world. Intercultural and multicultural communication skills are, after all,…
Thanks to the internet, brands today have a much wider reach. Take certain types of service providers, for example. They can work with clients from anywhere in the world! As long as there’s a working internet connection – and connect with people from countries thousands of kilometers away from them….
Establishing a unique brand identity and brand message strategy is what will help you stand out from the crowd. It will also keep clients coming back after they’ve had their first experience. Sounds easier said than done, right? Not necessarily! Settle in and let’s take a look at some of…
It’s that time of the year again… Chestnuts roasting on an open fire! Jack Frost nipping at your toes… Or, maybe some coquito being made at home… the roscón de reyes countdown… or just some holiday spirit because the rest of the world is in the *mood*. Well, from a…
Establishing and maintaining an effective client communication cycle is one of the most important things you can do for your business. Why? Because it keeps things clear from the start (which means both you and your client are aware of the scope and won’t try to overstep), it streamlines the…
Whenever we discuss the do’s and don’ts of a feminist and culturally competent marketing strategy, the common reactions we get range from mild surprise to open bewilderment. “Feminist marketing? Is that even a thing?” Uhm, yes it is! Look, we get it. Feminism & cultural competence are big terms—the kind…
If you somehow associate marketing with aggressive sales tactics and a weird mix of objection-breaking techniques (pressuring discovery calls, anyone?), we can’t blame you. With the recent surge in popularity of online businesses, marketing has become a highly triggering subject for many folx. Although marketing is essential for any business…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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