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the quirky pineapple blog

How to Create a User-Generated Content Marketing Strategy

Putting together a user-generated content marketing strategy can be a great way to engage your audience and leverage their creativity – all while boosting your brand’s visibility. After all, when your customers share their own experiences with your products or services, it doesn’t just add authenticity to your brand, it increases your reach and deepens…

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5 Ideas for Personal Brand Content and Website Copy

In today’s social and digital climate, establishing a distinct and compelling online presence can be a great way to boost your business. With this in mind, a well-crafted personal brand content strategy can set you apart from the competition, establish your credibility, and drive audience engagement – all of which,…

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Our Top Tips for CTA Copywriting for Your Industry

When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day.  After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers….

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The 5 Components of Compelling Sales Page Copywriting

POP QUIZ! Have you ever landed on a webpage that gripped your attention immediately, pulled you into its world, and convinced you to take some action by the time you reached the end?  That’s the magic of a compelling sales page––and, more specifically, effective sales page copywriting. In today’s ever-changing,…

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How to Degender Your Site and Implement Inclusive Copywriting

When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can…

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3 Ways to Avoid Manipulative Copywriting 

Let’s cut to the chase: manipulative copywriting pisses us off.  To make matters worse, it’s often touted as the “sure-fire” and “easiest” way to sell something – or convince someone to buy something – by big-name marketing bros, girl bosses, and other self-proclaimed marketing gurus. Sure, copywriting is an essential…

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How to Write SEO Optimized Copy for Your Business

So you want to learn how to write SEO copy for your business –– great! Over at The Quirky Pineapple Studio HQ, we’re firm believers in the power of SEO for growing your business, boosting brand recognition, and increasing your revenue. But we’re getting ahead of ourselves… In today’s digital…

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Web Designer and Copywriter – Who Should You Hire First?

Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities!  While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…

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The Importance of Creating a Content Hub for Your Business

As a business owner, you want to make sure that your message and your content are getting across to your target audience as easily and efficiently as possible. But how can you make sure that everyone knows what to look for and where to look for it? Enter: the content hub….

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How to Increase Email Subscribers in 3 Different Ways

Here’s a top industry secret: email marketing is one of the most effective ways to reach out to your audience, establish relationships, and increase revenue.  Not only does email marketing deliver the highest ROI – $42 for every $1 you spend – it’s also becoming extremely popular, with 79% of…

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How to Outsource Content Marketing Services to Your Advantage

When it comes to finding reputable content marketing services, it can be tricky knowing who to choose.  After all, you need to make sure that your values are aligned, that you understand each other’s vision, and that you are both on the same page in terms of goals and expectations….

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!