fbpx

the quirky pineapple blog

How to Create a User-Generated Content Marketing Strategy

Putting together a user-generated content marketing strategy can be a great way to engage your audience and leverage their creativity – all while boosting your brand’s visibility. After all, when your customers share their own experiences with your products or services, it doesn’t just add authenticity to your brand, it increases your reach and deepens…

Read More...

How to Find a Copywriter for Different Platforms

In today’s global market – where every brand out there is vying for attention – using the right words can make all the difference between standing out and falling flat. Whether it’s an attention-grabbing blog post, a series of engaging tweets, or a perfectly crafted email funnel, the impact of…

Read More...

4 Tips for Hiring a Copywriter (And When to Know It’s Time)

Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and…

Read More...

How to Create High-Converting Content (and How Quickly You Can Expect Results)

When it comes to digital and content marketing, high-converting content is all about understanding your audience, crafting compelling messages, and providing clear calls to action (CTAs) – especially if your main goal is to either boost sales or drive up engagement. However, this isn’t a matter of throwing things at…

Read More...

4 Examples of Businesses That Need Video Marketing vs. Blog Posts

Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes…

Read More...

Short Form vs Long Form Content – Which One Do You Need?

When it comes to setting up a content marketing strategy, there are a few things to keep in mind before you can hit that “PUBLISH” button. This includes your brand’s voice, target audience, goals, and even budget.  From there – and once you’ve outlined the so-called basics of content marketing…

Read More...
new year business planning with a brand strategist at The Quirky Pineapple Studio

End-of-Year Wrap-Up and New Year Business Planning

What better way to plan for business and marketing in the New Year, than to start with reflection! One of my favorite activities in business planning isn’t so much the ‘planning’ aspect, although don’t get me wrong – I love that, too… It’s actually setting aside some quiet, intentional time…

Read More...

4 Ways to Refresh Your Brand Message for 2024

Hello, 2024! A brand new start, tons of new opportunities, and the perfect time to revisit and refresh goals – the beginning of the year is one of the best times to shake things up in your business and try something new. Enter: refreshing your brand message. (If you ask…

Read More...

2023 Social Media Trend Review and 2024 Marketing Predictions

The 2024 marketing season is upon us – can you believe how fast time flies when you’re having fun?  Honestly, it feels like just yesterday we were prepping for 2023 with brand new content calendars, a growing list of goals, and a mind bursting with ideas on how to connect,…

Read More...

4 Ways a Multicultural Content Marketing Agency Is Better Than AI with Content

There’s a lot to be said about working with AI. From the highs of it coming to the rescue when you’re fresh out of ideas, to the lows where it can inadvertently push stereotypes and tropes, one thing’s for sure: AI has taken the marketing world by storm! However, no…

Read More...

Should You Generate Content Using AI or Pay a Strategist?

Fact: AI isn’t going anywhere. Also fact: That doesn’t mean that you have to fall into the trap of using it all the time in order to get ahead.  We’ll be the first to admit that it’s easy to get swept up by the allure of AI. Especially when it…

Read More...
brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!