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the quirky pineapple blog

4 Launch Campaign Examples to Steal for Your Business

Launching a new product or service can feel a little like throwing a party – specifically, one where you’re not sure if anyone will show up. Exciting? Absolutely. Nerve-wracking? You bet. But here’s the thing: with the right launch campaign, you can transform that uncertainty into a full-blown event that has your audience lining up…

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Can Marketing Data Predict Sales for Small Businesses?

Picture this: you’re sitting at your desk, juggling a million and a half tasks, and trying to predict your next month’s sales to plan your schedule and manage cash flow. Emails piling up, social media notifications buzzing, and client calls waiting – and you still don’t know whether you’ll hit…

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3 Metrics to Track for Small Businesses to Make Decisions for Success

Understanding what actually leads to a successful small business means… Digging into the data (and analytics, and numbers…).  And while diving into analytics and looking at the numbers miiiight seem overwhelming – especially for someone who isn’t that big into data – the truth is that tracking the right metrics…

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6 Ideas for Video Marketing for Small Business

Did you know that a whopping 91% of businesses out there are currently using video as a means to market and advertise their brand? With video content continuously on the rise, it makes sense that so many companies would want to hop on the trend and try to appeal to…

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How to Create a User-Generated Content Marketing Strategy

Putting together a user-generated content marketing strategy can be a great way to engage your audience and leverage their creativity – all while boosting your brand’s visibility. After all, when your customers share their own experiences with your products or services, it doesn’t just add authenticity to your brand, it…

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How to Find a Copywriter for Different Platforms

In today’s global market – where every brand out there is vying for attention – using the right words can make all the difference between standing out and falling flat. Whether it’s an attention-grabbing blog post, a series of engaging tweets, or a perfectly crafted email funnel, the impact of…

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4 Tips for Hiring a Copywriter (And When to Know It’s Time)

Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and…

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How to Create High-Converting Content (and How Quickly You Can Expect Results)

When it comes to digital and content marketing, high-converting content is all about understanding your audience, crafting compelling messages, and providing clear calls to action (CTAs) – especially if your main goal is to either boost sales or drive up engagement. However, this isn’t a matter of throwing things at…

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4 Examples of Businesses That Need Video Marketing vs. Blog Posts

Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes…

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Short Form vs Long Form Content – Which One Do You Need?

When it comes to setting up a content marketing strategy, there are a few things to keep in mind before you can hit that “PUBLISH” button. This includes your brand’s voice, target audience, goals, and even budget.  From there – and once you’ve outlined the so-called basics of content marketing…

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new year business planning with a brand strategist at The Quirky Pineapple Studio

End-of-Year Wrap-Up and New Year Business Planning

What better way to plan for business and marketing in the New Year, than to start with reflection! One of my favorite activities in business planning isn’t so much the ‘planning’ aspect, although don’t get me wrong – I love that, too… It’s actually setting aside some quiet, intentional time…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!