When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can also inadvertently exclude individuals who…
New year business planning can come with a lot of different emotions… There’s a lot that goes into planning for the next year for your business and marketing strategies! If you’re wondering… Well, at The Quirky Pineapple Studio, we make sure to talk about business AND marketing because both need…
The world of marketing and social media is ever-evolving: there’s always a new trend, a new platform, a new set of “rules” to abide by… and all that change can be a lot. But change shouldn’t stop you from continuing to grow your business and get your name out there!…
Putting together an end-of-year marketing report is a great way for business owners and marketing teams to gain clarity and understand their marketing efforts at a much deeper level. Marketing audits are great – but they can also be a little intimidating. Trust us: we’ve been doing them for years…
When it comes to running your own business, content marketing automation is the way to go if you’re looking to save time, and money, and keep things running as smoothly as possible. It’s no secret that we’re BIG fans of automation over at The Quirky Pineapple Studio HQ. 👀 Why?…
If you’re here, it’s probably because you’ve seen the word “marketing audit” floating around – especially this time of the year – and you just want answers: “What the hell is a marketing audit, and what is it good for?!” Don’t stress – you know we’ve always got your back…
Evergreen content is the Crème de la crème: it lives forever, it doesn’t necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant – even if weeks,…
Thought leadership is often thought of as a one-person endeavor, but really it requires team effort if you’re taking on this marketing strategy for your company. It takes thoughtful strategies to effectively establish yourself as a thought leader – and even more intention to create a community around the topics…
We’ve said it before and we’ll say it again: thought leadership is also about helping bring and raise awareness of your brand and/or business. This is where a strong brand message strategy comes in. As a thought leader, you’re bound to have your own opinions and ideas about a wide…
When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…
While you’re in the process of establishing thought leadership, you might start to wonder: which platform is best to publish and share thought leadership content? With such a wide variety of digital platforms out there, trying to pick and choose where to dedicate most of your time and attention might…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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