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the quirky pineapple blog

How to Create a User-Generated Content Marketing Strategy

Putting together a user-generated content marketing strategy can be a great way to engage your audience and leverage their creativity – all while boosting your brand’s visibility. After all, when your customers share their own experiences with your products or services, it doesn’t just add authenticity to your brand, it increases your reach and deepens…

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4 Reasons AI Can’t Write Culturally Aware Copy – And an Agency Can

It’s no secret that AI has been doing some heavy lifting in the content and marketing world. And yes, it’s pretty impressive – from churning out articles to creating images, suggesting hot topics to keep you relevant, and even supplying you with an endless amount of snappy email subject lines. …

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How to Leverage AI Content Marketing for Your Business

Nowadays, AI is more than just a buzzword – it’s reshaping the way businesses operate. From automated customer service chats to personalized product recommendations, AI has its fingers in many pies. But one area that’s been garnering a lot of attention lately? AI content marketing. For those of you who…

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How to Know It’s Time to Outsource Your Marketing

Running a business means wearing a ton of different hats and playing different roles – from accountant to salesperson, IT support, project manager, and even marketer.  And while handling all of these diverse roles can be invigorating in the early stages… it’s not always sustainable in the long run.  After…

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5 Content Marketing Channels to Boost Your Business’s Reach

Navigating the ever-changing landscape of content marketing can often feel like stepping into a library wearing a blindfold. Sure, you know the place is brimming with information… but you can’t really see where you’re going or how it’s going to help you because it’s just that overwhelming.  But we’re going…

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3 Content Marketing Systems You Need for Sustainable Strategy

Alright, let’s get real for a second. As a business owner, you’ve probably got a zillion things on your plate: from bills to emails, client birthdays to team meetings, and even inventory checks to quarterly reporting – there’s always a lot going on.  And, in the midst of all that,…

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10 Things to Look for in a Content Marketing Agency Before Hiring

So, you’ve taken the leap – and finally decided to up your game and hire a content marketing agency to help amplify your brand’s message! Whether you need an extra hand with content creation, more help managing your brand’s online presence, or someone who can lead strategic content campaigns, hiring…

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VIP Brand Retreat 2023

VIPiña Brand Retreat 2023 Recap

Hosting a brand retreat in Toledo, Spain has been on my ‘business bucket list’ for a long time! While The Quirky Pineapple Studio is still a brand strategy and content marketing agency, I love that we also have the opportunity to build in experiential marketing and events for our community…

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VIP Retreat 2023

What to Plan for in your Event Marketing Strategy for your Retreat

Ok, you decided to do it… You’re hosting an event for your brand, business, or product and now… it’s time to build an event marketing strategy around it so people actually show up. The question is, is marketing your event the same as marketing your services, products, or offers?

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Season 1, Episode 1: Why we decided traditional marketing sucks

Created by introverted-extroverted copywriting duo, Cassandra Le and Monica Schrock, “Business Without the Buts” digs deep into how to create a more ethical economy through conversations about challenging the status quo, marketing with less manipulation, and creating action for more inclusive businesses. The last episode of “Business Without the Buts”…

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Ideas to Strategize Your Business’s Content and Website Copy

Imagine a bustling digital marketplace brimming with businesses, each vying for the attention of potential customers scrolling, clicking, and swiping through a virtually infinite stream of information.  Sounds like a lot, huh? All the business content ideas being thrown everywhere… Especially when you’re trying to find ways to stand out…

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!