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the quirky pineapple blog

3 Thought Leadership Examples to Avoid Being a “Bro”

When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain a better understanding of how…

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What Is Liberatory & Culturally Competent Marketing?

If you somehow associate marketing with aggressive sales tactics and a weird mix of objection-breaking techniques (pressuring discovery calls, anyone?), we can’t blame you. With the recent surge in popularity of online businesses, marketing has become a highly triggering subject for many folx. Although marketing is essential for any business…

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3 Tips to Help You Create Repeat Client Cycles in Your Business

Ah, repeat clients. The holy grail for most business owners out there. Finding clients that will come back is one of the most important things you can do to help your business grow. But that’s probably easier said than done, right? With so much information coming at consumers from every…

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5 Reasons Why a Liberatory & Culturally Competent Marketing Strategy Can Boost your Business

That nagging suspicion of yours is pretty accurate: terms like inclusion, authenticity, cultural competence, liberation, and feminism are not your typical marketing vocab. You only have to scroll through your Instagram feed to see that oppressive marketing tactics are still a mainstream thing. Yes, pressure tactics work – quite well,…

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5 Tips to Get Started With Email Marketing for Small Business

If you’re still debating whether or not to get started with email marketing for your small business, let this be a sign: today’s the day! Today, email marketing is one of the most powerful tools you can leverage to connect with your audience, reach new customers, and – ultimately –…

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Is All Copywriting Manipulative?

Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”.  A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…

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Our 6 Favorite Tips on How to Increase Engagement on Social Media

Engagement. The magic buzzword that all social media users and social-savvy business owners strive for. We work for it, dream of it, and, in some cases, see it boost! If you’ve ever wondered about how to increase engagement on social media – you’ve come to the right place (we’ll also…

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5 Reasons to Use Video Marketing for Your Business

With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention.  And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts…

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5 Tools to Create a Cohesive Social Media Presence

The thing about creating a cohesive social media presence is that it helps boost your credibility and gets people excited about following and interacting with your brand. Ask yourself this: are you more likely to follow a brand or business with a messy, disconnected, all-over-the-place social media presence…or a brand…

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The Beginner’s Guide to Curating an Instagram Feed

Oh, to have a perfectly curated Instagram feed…With the identical hue, the perfect combination of photos that always seem to fit one another, the glossy graphic posts that add a little spice.  Curating an Instagram feed is like the holy grail of being online: you feel proud that you could…

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“Getting Political”: 4 Tips for Bringing Activism to Your Social Media

TW: This article contains mentions of racism, sexual assault, and violence that might be triggering to survivors. The connection between social media and activism has been steadily growing for the better part of a decade. With political and social causes rallying followers and other passionate changemakers through platforms like Instagram…

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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