the quirky pineapple blog

A blog post cover with Cassandra Le looking at her phone with text "Reimagining Business: why we're taking a break"

Reimagining Business: Why We’re Taking a Break

Did you know that our cells regenerate every 7 years? That’s kinda like saying we’re not the same people as we were 7 years ago… I think the same can be applied to business, as well. This year, The Quirky Pineapple Studio quietly celebrated 7 years of full-time business. 7 years running a location-independent marketing…

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Marketing Strategy Assessment: 10 Reasons Your Strategy Isn’t Working

Ok, there’s no need to panic, but… December is practically here. And, if you’re anything like us, your desk is probably covered in all things new year planning, budgeting sheets, and marketing calendars.  In between holiday promos (not our jam, but we don’t judge!) and end-of-year reports, you might be…

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ChatGPT Prompts to Write Better Website Copy

“I just don’t have time to write website copy.” Sound familiar? Yeah, we thought so.  Most business owners out there already wear one too many hats – managing staff, handling finances, dealing with suppliers, and putting out daily fires. And, while being hands-on keeps you connected to your business, it…

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How to Write Website Copy for Small Businesses (Without Sounding Like a Robot)

Have you ever visited a website that felt a little like you were reading an instruction manual? You know the type: filled with jargon, stuffed with corporate speak and “leveraging synergies” in every other sentence, and missing any hint of human personality. Pretty terrible, huh? Because here’s the thing: Your…

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Successful Email Marketing Ideas for Course Creators

Email marketing for course creators? Yes, please don’t forget to include an email marketing strategy if you’re launching your course! Beyond its direct reach, using something as versatile as email marketing can ultimately transform your entire business (and, no – that’s not as scary as it sounds!). Okay, we know…

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8 Ideas for Email Marketing for Creators

Whether you’ve been doing this for years or are looking for ways to get started, you probably already know that email marketing has become a powerful tool for Creators to connect with their audience and build lasting relationships. After all, as a Creator, email can help you build relationships, share…

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How to Start a Personal Brand Newsletter (and Get Subscribers)

There are many ways to build a strong personal brand and having a newsletter can help you stand out. After all, a well-crafted newsletter allows you to directly communicate your unique value to your audience. However, personal brand newsletters and marketing or corporate newsletters aren’t necessarily created equal – and…

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16 Pieces of Launch Copy You Need for a Successful Launch

Do you need launch copy for your next launch campaign? In short, yes. Why? Your launch copy can make or break your success (sorry to put the pressure on… but it’s kinda true).  What exactly is launch copy, and why is it so crucial? In short, launch copy refers to…

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4 Launch Campaign Examples to Steal for Your Business

Launching a new product or service can feel a little like throwing a party – specifically, one where you’re not sure if anyone will show up. Exciting? Absolutely. Nerve-wracking? You bet. But here’s the thing: with the right launch campaign, you can transform that uncertainty into a full-blown event that…

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Can Marketing Data Predict Sales for Small Businesses?

Picture this: you’re sitting at your desk, juggling a million and a half tasks, and trying to predict your next month’s sales to plan your schedule and manage cash flow. Emails piling up, social media notifications buzzing, and client calls waiting – and you still don’t know whether you’ll hit…

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3 Metrics to Track for Small Businesses to Make Decisions for Success

Understanding what actually leads to a successful small business means… Digging into the data (and analytics, and numbers…).  And while diving into analytics and looking at the numbers miiiight seem overwhelming – especially for someone who isn’t that big into data – the truth is that tracking the right metrics…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.

Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.