We’ve already discussed the importance of intercultural copywriting in a previous blog post. However, there’s an even bigger way to ensure you’re reaching the right audience. Enter: intercultural marketing. By ensuring that you’re working on a more inclusive approach to your marketing and communication strategy, it’ll be a lot easier to find more long-term and…
You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks. Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic,…
A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…
As small business owners who dwell primarily online, website copy accessibility is one of the most important things you need to focus on. Why? Because we’re working towards an accessible and inclusive world, of course. However, not a lot of people focus on this. Instead, they simply publish their content…
Nowadays, a one-size-fits-all approach to marketing simply doesn’t cut it. Consumers have become smarter. They’re more connected and hyper-aware of the techniques that marketers and advertisers use to get their message across. As such, they’re able to smell the BS from miles away… That’s where human-centered marketing comes into play….
Copywriting is, without a doubt, one of the most powerful tools that you can employ to help propel your business forward, spread your message, and build your community. However, traditional marketing techniques have (unfortunately) taught us that copywriting should be manipulative, exploitative, and mess with our audience’s emotions all for…
It’s Monday morning, you’re scrolling down your Instagram feed, trying to catch up with your friends and favorite Influencer’s lives. Suddenly, a photo catches your attention. A brand that you started following not two weeks ago, that makes cute, cat-shaped handbags is now bombarding your feed with #bodypositivity ads. Uhm,…
There comes a time in every brand and business owner’s life when it’s time to evolve. Sometimes, that change means opening up new channels of communication with their audience. Other times, it means going through a whole rebranding process of your brand message. Both can be a big undertaking; but,…
Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …
This article is the first in our Cultural Competence in Practice series, which will deconstruct and analyze real-life, culturally incompetent marketing strategies and business practices. As advocates of inclusive and culturally competent business practices & liberatory marketing strategies, we believe analyzing real-life scenarios is more insightful than merely explaining the…
In today’s social climate, a purpose-driven brand outshines others. Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…
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