Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place. And why’s that? Take a seat โโ we’re about to break it down for you!
Ah, 2023 โ the new year is officially upon us. New beginnings, fresh ideas, andโฆ an updated digital content strategy? ๐ถ Oh, yeah ๐ถ Letโs face it: the new year is a great time โ if not a perfect time โ for that always-welcome marketing refreshโฆ especially if your digital…
New year business planning can come with a lot of different emotionsโฆ Thereโs a lot that goes into planning for the next year for your business and marketing strategies! If youโre wonderingโฆ Well, at The Quirky Pineapple Studio, we make sure to talk about business AND marketing because both need…
The world of marketing and social media is ever-evolving: thereโs always a new trend, a new platform, a new set of โrulesโ to abide byโฆ and all that change can be a lot. But change shouldnโt stop you from continuing to grow your business and get your name out there!…
Putting together an end-of-year marketing report is a great way for business owners and marketing teams to gain clarity and understand their marketing efforts at a much deeper level. Marketing audits are great โ but they can also be a little intimidating. Trust us: weโve been doing them for years…
When it comes to running your own business, content marketing automation is the way to go if youโre looking to save time, and money, and keep things running as smoothly as possible. Itโs no secret that weโre BIG fans of automation over at The Quirky Pineapple Studio HQ. ๐ Why?…
If youโre here, itโs probably because youโve seen the word โmarketing auditโ floating around โ especially this time of the year โ and you just want answers: โWhat the hell is a marketing audit, and what is it good for?!โ Donโt stress โ you know weโve always got your back…
Evergreen content is the Crรจme de la crรจme: it lives forever, it doesnโt necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant โ even if weeks,…
Thought leadership is often thought of as a one-person endeavor, but really it requires team effort if youโre taking on this marketing strategy for your company. It takes thoughtful strategies to effectively establish yourself as a thought leader โ and even more intention to create a community around the topics…
Weโve said it before and weโll say it again: thought leadership is also about helping bring and raise awareness of your brand and/or business. This is where a strong brand message strategy comes in. As a thought leader, youโre bound to have your own opinions and ideas about a wide…
When it comes to thought leadership, thereโs a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, othersโฆ miss the mark. Thatโs why weโve rounded up our favorite thought leadership examples to help you gain…
Weโre a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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