In today’s global market – where every brand out there is vying for attention – using the right words can make all the difference between standing out and falling flat. Whether it’s an attention-grabbing blog post, a series of engaging tweets, or a perfectly crafted email funnel, the impact of…
Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities! While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…
A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…
As small business owners who dwell primarily online, website copy accessibility is one of the most important things you need to focus on. Why? Because we’re working towards an accessible and inclusive world, of course. However, not a lot of people focus on this. Instead, they simply publish their content…
Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”. A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.