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the quirky pineapple blog

accessible copywriting

How to Find a Copywriter for Different Platforms

In today’s global market – where every brand out there is vying for attention – using the right words can make all the difference between standing out and falling flat. Whether it’s an attention-grabbing blog post, a series of engaging tweets, or a perfectly crafted email funnel, the impact of…

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Web Designer and Copywriter – Who Should You Hire First?

Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities!  While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…

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What Is Intercultural Copywriting?

A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…

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3 Tips for Website Copy Accessibility

As small business owners who dwell primarily online, website copy accessibility is one of the most important things you need to focus on. Why? Because we’re working towards an accessible and inclusive world, of course. However, not a lot of people focus on this. Instead, they simply publish their content…

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Is All Copywriting Manipulative?

Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”.  A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!