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the quirky pineapple blog

brand message

Ideas to Strategize Your Business’s Content and Website Copy

Imagine a bustling digital marketplace brimming with businesses, each vying for the attention of potential customers scrolling, clicking, and swiping through a virtually infinite stream of information.  Sounds like a lot, huh? All the business content ideas being thrown everywhere… Especially when you’re trying to find ways to stand out…

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Why You Need a Brand Message Before Creating Content

Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place.  And why’s that? Take a seat –– we’re about to break it down for you!

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3 Ways to Use Marketing to Become a Cultural Ambassador

There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc.  And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…

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How to Get Brand Ambassadors with Your Brand Message

Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …

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4 Tips for Being Culturally Aware with Your Brand Message

Thanks to the internet, brands today have a much wider reach.  Take certain types of service providers, for example. They can work with clients from anywhere in the world! As long as there’s a working internet connection – and connect with people from countries thousands of kilometers away from them….

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!