Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …
A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…
Telling your brand’s story in a compelling, engaging, and effective way is tough. Telling others what your business means, what it believes in, and what services are on offer – among other things – might seem like a near-impossible task. But, lucky for you, it doesn’t have to be! That’s…
What is a story toolkit for marketing? Have you ever struggled with having ALL your marketing things scattered throughout your digital files? You have your short bio written in that email you sent out, but your long, official bio is saved somewhere in your Documents folder… Your team is pulling…
Simplified small business messaging wins EVERY 👏 SINGLE 👏TIME 👏 In an article published on ActiveCampaign, they dived into 10 memorable copywriting examples and why they are iconic. Many of the brands that they linked to kept it simple by: Making their message concise (not clever) Knowing exactly what their…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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