Establishing a unique brand identity and brand message strategy is what will help you stand out from the crowd. It will also keep clients coming back after they’ve had their first experience. Sounds easier said than done, right? Not necessarily! Settle in and let’s take a look at some of…
A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…
We all know CONTENT IS KING, right? I mean, if you didn’t know… now you do! Today, there are so many different mediums of content that can be utilized in a brand and content strategy. Some of them are: Photos Texts (Blog posts, newsletters, captions, brochures, etc.) Graphics Podcasts Voice…
When I started blogging, I bounced around from Xanga, Myspace, Tumblr, Blogger, and WordPress. I even dabbled with Wix, Squarespace, and Weebly. My blogs were about teenage angst, lots of emotional “first boyfriend” rants, friends, “finding yourself”, love, and more. Some blogs were about fashion, DIY, cooking, and lifestyle. But,…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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