A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…
In today’s fast-paced world, starting a business and launching a brand means competing against household names that have been around for years. This means that standing out and getting recognized is definitely tough, but never impossible. And how, you might ask, can you make your way into the spotlight? Enter:…
Telling your brand’s story in a compelling, engaging, and effective way is tough. Telling others what your business means, what it believes in, and what services are on offer – among other things – might seem like a near-impossible task. But, lucky for you, it doesn’t have to be! That’s…
I’m sure you’ve heard you need to figure out how to create a brand voice to speak to your ideal audience. But what makes up your brand voice, anyways? Is it getting vulnerable, sharing all the details of your business, or only speaking about business things ALL THE TIME? Raise…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.