Hello, 2024! A brand new start, tons of new opportunities, and the perfect time to revisit and refresh goals – the beginning of the year is one of the best times to shake things up in your business and try something new. Enter: refreshing your brand message. (If you ask…
Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities! While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…
Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place. And why’s that? Take a seat –– we’re about to break it down for you!
Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, it’s great for employees and teams, too). By cementing yourself as an expert in your field, you won’t only…
Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.