the quirky pineapple blog

branding

3 Brand Message Strategy Tips for a Great Client Experience

Establishing a unique brand identity and brand message strategy is what will help you stand out from the crowd. It will also keep clients coming back after they’ve had their first experience. Sounds easier said than done, right? Not necessarily! Settle in and let’s take a look at some of…

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womxn sitting at a desk working on her brand voice

How Developing a Brand Voice Can Help Your Business Succeed

A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…

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womxn sitting outside with her laptop working on her brand messaging framework

How To Create A Brand Messaging Framework For Small Businesses

Telling your brand’s story in a compelling, engaging, and effective way is tough. Telling others what your business means, what it believes in, and what services are on offer – among other things – might seem like a near-impossible task. But, lucky for you, it doesn’t have to be! That’s…

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womxn smling at laptop working on a rebranding strategy for her business

Figuring Out When It’s Time To Rebrand Your Company

The new year is upon us, and with that… ch-ch-ch-changes 🎶 are happening! Especially so when it comes to your entrepreneurial endeavors! So whether you’ve updated your business’ vision, mission, or even team… it might be time to consider a rebranding or brand refresh strategy.  Sounds, scary? It shouldn’t be!…

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POC-owned business owners standing together

5 Mindset Blocks Stopping POC-Owned Businesses From Visibility

Approaching BRANDING and MARKETING as a Black, Indigenous, or Person of Color (POC) owned business is different, and you might run into mindset blocks. Visibility is different. Business is different. Marketing and branding are different. In a report by Morgan Stanley, investors cited that displaying confidence is disproportionately important for…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

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Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!