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the quirky pineapple blog

branding

4 Ways to Refresh Your Brand Message for 2024

Hello, 2024! A brand new start, tons of new opportunities, and the perfect time to revisit and refresh goals – the beginning of the year is one of the best times to shake things up in your business and try something new. Enter: refreshing your brand message. (If you ask…

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Web Designer and Copywriter – Who Should You Hire First?

Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities!  While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…

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Why You Need a Brand Message Before Creating Content

Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place.  And why’s that? Take a seat –– we’re about to break it down for you!

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Why Thought Leadership Is Important and How to Establish It

Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, it’s great for employees and teams, too). By cementing yourself as an expert in your field, you won’t only…

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How to Get Brand Ambassadors with Your Brand Message

Brand Ambassadors – a connection & community-driven marketing channel. You see certain brands use them on social media to market their products or services, you hear about ambassador programs, and you’ve heard about the benefits of having them in addition to traditional marketing techniques. And you might be thinking… “How …

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

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Heartfel Copywriting Bundle

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A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!