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the quirky pineapple blog

branding

womxn smling at laptop working on a rebranding strategy for her business

Figuring Out When It’s Time To Rebrand Your Company

The new year is upon us, and with that… ch-ch-ch-changes 🎶 are happening! Especially so when it comes to your entrepreneurial endeavors! So whether you’ve updated your business’ vision, mission, or even team… it might be time to consider a rebranding or brand refresh strategy.  Sounds, scary? It shouldn’t be!…

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POC-owned business owners standing together

5 Mindset Blocks Stopping POC-Owned Businesses From Visibility

Approaching BRANDING and MARKETING as a Black, Indigenous, or Person of Color (POC) owned business is different, and you might run into mindset blocks. Visibility is different. Business is different. Marketing and branding are different. In a report by Morgan Stanley, investors cited that displaying confidence is disproportionately important for…

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brand message for small businesses

3 Step Formula to Create a Powerful Brand Message for Small Businesses

A powerful brand message for small businesses means… Being remembered by your clients, so you build authority online and in-person Connecting with them on a deeper level, so they become brand loyal Making more impact within your community to help more people, and ultimately creating a sustainable business A weak…

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coworking-community-the-quirky-pineapple-studio

3 Ways Coworking Spaces Can Build Community Using Branding

As an online business owner, who happens to be location independent, I find myself working from home quite often. Most days, I enjoy being alone and not having the pressure to interact with coworkers, managers, or have the “watercooler” small talk! But, there are also plenty of days where I…

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mistakes-community-building-the-quirky-pineapple-studio

6 Common Mistakes in Community Building

Are you committing these mistakes when it comes time to build your community, especially in another language? Do you feel like what you’re doing isn’t working – even when you “THINK” you’re doing the best you can? How can you build a community in another language, especially when it’s not…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

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Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!