I am a customer service snob. This can come from two reasons: My home culture, in the United States, focuses on experience and attention to detail My parents, who are also business owners and service providers, have instilled in me that to build a steady and loyal client base, I…
What is copywriting? Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” (source) When I work with clients on copywriting projects, I go…
When I first talk about branding with clients, they jump straight into questions such as: What colors do you think I should use? Do you like this idea for a logo? What about the pictures to put on my website? They often forget the written aspect of their brand and…
A personality, according to dictionary.com is: (noun) the combination of characteristics or qualities that form an individual’s distinctive character. a celebrity or famous person. We’re NOT boring people. We have interests, dislikes, opinions, and ideas. Our thoughts vary and there are good/bad things that make us interesting and likeable, or…
What makes copywriting so lucrative and enticing? What makes words jump off a screen, hit the consumer right in the soul, and have them pressing “BUY NOW” immediately? Compelling copy and heartfelt messages take a reader from feeling one type of way to the next. Whether you share a story…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!
A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!
