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the quirky pineapple blog

branding

Attracting ideal clients through experiences doesn't start when they step into your business - it starts online when they interact with your website and the content that you share. Are you clearly showing the type of experiences you provide in the tourism and hospitality industry through website copy and content? -- The Quirky Pineapple

How to Attract New Clients Through Experiences

I am a customer service snob. This can come from two reasons: My home culture, in the United States, focuses on experience and attention to detail My parents, who are also business owners and service providers, have instilled in me that to build a steady and loyal client base, I…

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A copywriter is someone that can create compelling and persuasive copy for your website, content, or more, to have your audience take action a certain way. Is it time you invested in a skilled copywriter to share your message? -- The Quirky Pineapple Studio

Do You Need to Think About Hiring a Copywriter?

What is copywriting? Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” (source) When I work with clients on copywriting projects, I go…

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To connect with your audience instantly, a few factors need to be considered. Using copy and photography to tell your brand story is one of the most important steps to connect with your audience and have them instantly feel comfortable with your brand. -- The Quirky Pineapple Studio

How To Use Your Copy & Photography To Connect With Your Audience

When I first talk about branding with clients, they jump straight into questions such as: What colors do you think I should use? Do you like this idea for a logo? What about the pictures to put on my website? They often forget the written aspect of their brand and…

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Are you struggling to define your brand personality? Do you know what a brand personality is? A brand personality is the culmination of characteristics of your brand and/or business. These are 5 ways to define your brand's personality! -- Quirky Pineapple Studio

5 Ways to Define Your Brand Personality

A personality, according to dictionary.com is: (noun) the combination of characteristics or qualities that form an individual’s distinctive character. a celebrity or famous person. We’re NOT boring people. We have interests, dislikes, opinions, and ideas. Our thoughts vary and there are good/bad things that make us interesting and likeable, or…

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Copy that resonates is more than just brining words together to make your page sound fancy, or like you know what you're doing! Writing heartfelt copy that resonates is bringing together your brand voice, your audience's pain points, and putting a nice bow on it. -- The Quirky Pineapple Studio

How to Write Heartfelt, Compelling Copy

What makes copywriting so lucrative and enticing? What makes words jump off a screen, hit the consumer right in the soul, and have them pressing “BUY NOW” immediately? Compelling copy and heartfelt messages take a reader from feeling one type of way to the next. Whether you share a story…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

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Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!