I am a customer service snob. This can come from two reasons: My home culture, in the United States, focuses on experience and attention to detail My parents, who are also business owners and service providers, have instilled in me that to build a steady and loyal client base, I…
I hate those exercises asking us to list out our goals for the next 5 to 10 years. What kind of anxiety inducing activity is that?! Also, why does everyone think it’s ok to pry into my personal business? Do you remember those worksheets we had to fill out in…
I’m sure you’ve heard you need to figure out how to create a brand voice to speak to your ideal audience. But what makes up your brand voice, anyways? Is it getting vulnerable, sharing all the details of your business, or only speaking about business things ALL THE TIME? Raise…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.