When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…
There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc. And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…
In today’s social climate, a purpose-driven brand outshines others. Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…
As business owners, entrepreneurs, or content creators, it’s essential to understand the importance of a social media marketing platform. Especially in today’s political and social climate. With more consumers aware of sneaky tactics, people are paying close attention to what the companies they support are saying and how they’re portraying…
I’m a big believer in collaboration. It’s a great way to reach new audiences, grow your business, and invest in the community! It’s also one of the biggest marketing tactics I use for The Quirky Pineapple Studio; helping me grow my audience and expand my reach. Using business collaborations to your…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.