In today’s social climate, a purpose-driven brand outshines others. Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…
Are you committing these mistakes when it comes time to build your community, especially in another language? Do you feel like what you’re doing isn’t working – even when you “THINK” you’re doing the best you can? How can you build a community in another language, especially when it’s not…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.