the quirky pineapple blog

content marketing strategy

person sitting on a couch and using their laptop

Is All Copywriting Manipulative?

Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”.  A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…

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3 Ways Manipulative Copy Shows Up In Your Marketing Strategy

Manipulative copywriting can show up unintentionally and unconsciously, even if we have good intentions – especially if we’ve been taught “big sales tactics”! It’s on sales pages, tucked away inside an email newsletter, hidden in the middle of 💃dancing emojis on an Instagram caption…the list goes on. “Tell us where…

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womxn working on her future marketing strategy

3 Content Marketing Mistakes to Avoid in 2021

WHEW – y’all, what a year. If online marketing wasn’t on your radar yet, it most certainly is now. We’ve seen content marketing mistakes to avoid, trends that we can support, and some very interesting apps pop-up for the digital space. If you’re just exploring content marketing for your small…

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two small business owners discussing storytelling techniques

How to Use Effective Storytelling Techniques for Small Businesses

We want to know, what’s your story? That’s right… what’s your business story? What’s your personal story as a small business owner? And how do your stories connect with your ideal clients? We’re a small business focused on impact. You’re a small business focused on impact! So how can you…

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5-step market research process for content marketing

5-Step Market Research Process (that isn’t boring or daunting!)

Your favorite brand sends out a quick quiz after you’ve bought something from their online shop. It’s a short survey asking for your feedback on the newest product you’ve just bought and they want to know what you think! You may not know this, but they’re conducting market research for…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!