When it comes to running your own business, content marketing automation is the way to go if you’re looking to save time, and money, and keep things running as smoothly as possible. It’s no secret that we’re BIG fans of automation over at The Quirky Pineapple Studio HQ. 👀 Why?…
Evergreen content is the Crème de la crème: it lives forever, it doesn’t necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant – even if weeks,…
When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…
We’ve already discussed the importance of intercultural copywriting in a previous blog post. However, there’s an even bigger way to ensure you’re reaching the right audience. Enter: intercultural marketing. By ensuring that you’re working on a more inclusive approach to your marketing and communication strategy, it’ll be a lot easier…
Nowadays, a one-size-fits-all approach to marketing simply doesn’t cut it. Consumers have become smarter. They’re more connected and hyper-aware of the techniques that marketers and advertisers use to get their message across. As such, they’re able to smell the BS from miles away… That’s where human-centered marketing comes into play….
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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