When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can…
Here’s a top industry secret: email marketing is one of the most effective ways to reach out to your audience, establish relationships, and increase revenue. Not only does email marketing deliver the highest ROI – $42 for every $1 you spend – it’s also becoming extremely popular, with 79% of…
When it comes to finding reputable content marketing services, it can be tricky knowing who to choose. After all, you need to make sure that your values are aligned, that you understand each other’s vision, and that you are both on the same page in terms of goals and expectations….
Here’s the thing: content marketing has become an essential part of brand awareness for DEI, Leadership, and Culture Consulting companies –– it helps your community get to know you better, see a different side of your business, and adds value to their day in ways outside of what you’re trying…
In today’s fast-paced digital world, it’s hard to think of growing a business without the help of content marketing. Whether that’s writing blogs, sending out weekly newsletters, or filming videos for Instagram –– content marketing is everywhere. That’s why having a strong content marketing strategy is so important –– especially…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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