Nowadays, a one-size-fits-all approach to marketing simply doesn’t cut it. Consumers have become smarter. They’re more connected and hyper-aware of the techniques that marketers and advertisers use to get their message across. As such, they’re able to smell the BS from miles away… That’s where human-centered marketing comes into play….
content marketing tips
If you’re still debating whether or not to get started with email marketing for your small business, let this be a sign: today’s the day! Today, email marketing is one of the most powerful tools you can leverage to connect with your audience, reach new customers, and – ultimately –…
Manipulative copywriting can show up unintentionally and unconsciously, even if we have good intentions – especially if we’ve been taught “big sales tactics”! It’s on sales pages, tucked away inside an email newsletter, hidden in the middle of 💃dancing emojis on an Instagram caption…the list goes on. “Tell us where…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
The Heartfelt Copywriting Bundle
A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!