It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…
Market research isn’t just a fancy-word that startups and big business giants spew. It’s an organized effort to find information about your target markets, customers, and if an idea, product, or service is viable. This is an effective tool to use in business strategy that will help your revenue grow…
We’re here to share the secret sauce to grow your business. Which, if you’ve read this title… well, you’ll know that we consider Editorial Calendars to be the number one tool to help skyrocket your business growth, awareness, and visibility. How you ask? Well… Pineappler, grab a chair because we’re…
If your goal with finding creative video ideas is to show your expert know-how and increase your authority in your niche, it’s extremely important that the video content you create is what your ideal client wants to watch. Not what you want to teach them. Not what you think they…
Are you one of the 70% of B2B marketers who are creating more content than last year? According to a research study by Content Marketing Institute and MarketingProfs (2015), 70% of B2B marketers are creating more content than they did last year… and out of that 70%, 56% of them…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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