the quirky pineapple blog

content strategy

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3 Ways Small Businesses Can Share Your Social Impact

It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…

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How to Do Different Types of Market Research for Your Content

Market research isn’t just a fancy-word that startups and big business giants spew. It’s an organized effort to find information about your target markets, customers, and if an idea, product, or service is viable. This is an effective tool to use in business strategy that will help your revenue grow…

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How to Grow Your Business with an Online Editorial Calendar

We’re here to share the secret sauce to grow your business. Which, if you’ve read this title… well, you’ll know that we consider Editorial Calendars to be the number one tool to help skyrocket your business growth, awareness, and visibility. How you ask? Well… Pineappler, grab a chair because we’re…

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6 Ways to Find Creative Video Ideas Your Audience Will Watch

If your goal with finding creative video ideas is to show your expert know-how and increase your authority in your niche, it’s extremely important that the video content you create is what your ideal client wants to watch. Not what you want to teach them. Not what you think they…

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How to Plan Your Content Strategy for Visibility for Your Business

Are you one of the 70% of B2B marketers who are creating more content than last year?  According to a research study by Content Marketing Institute and MarketingProfs (2015), 70% of B2B marketers are creating more content than they did last year… and out of that 70%, 56% of them…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!