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the quirky pineapple blog

content strategy

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How Small Businesses Can Effectively Create & Use A Content Calendar

Social media is a wild ride, especially if you’re a small business. From creating visual content to writing the right captions, finding the perfect hashtags, and picking the ideal times to post…it can be overwhelming and chaotic to even start posting. Lucky for you, though, there’s a tool out there…

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two small business owners discussing storytelling techniques

How to Use Effective Storytelling Techniques for Small Businesses

We want to know, what’s your story? That’s right… what’s your business story? What’s your personal story as a small business owner? And how do your stories connect with your ideal clients? We’re a small business focused on impact. You’re a small business focused on impact! So how can you…

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four diverse women smiling with each other

3 Ways Small Businesses Can Share Your Social Impact

It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…

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woman sitting on the couch with her laptop doing market research for content

How to Do Different Types of Market Research for Your Content

Market research isn’t just a fancy-word that startups and big business giants spew. It’s an organized effort to find information about your target markets, customers, and if an idea, product, or service is viable. This is an effective tool to use in business strategy that will help your revenue grow…

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girl sitting on the couch typing on her laptop

How to Grow Your Business with an Online Editorial Calendar

We’re here to share the secret sauce to grow your business. Which, if you’ve read this title… well, you’ll know that we consider Editorial Calendars to be the number one tool to help skyrocket your business growth, awareness, and visibility. How you ask? Well… Pineappler, grab a chair because we’re…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!