A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…
Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”. A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…
Everyone can make good use of data and analytics – even copywriters. I get it. You got into copywriting because numbers grossed you out in mathematics class. So why in the world should you listen to me when I say you should care about how to use Google Analytics for…
Your business has been running for over two to three years now. You’re not considered a “newbie” anymore and you know exactly what your business offers and who you help. The excitement to scale and grow your business, whether you’re in the tourism, hospitality, or gastronomy industry, is making you…
The fierce woman has arrived and she’s taking on the world! She’s looking for more out of life than what’s expected of her. She doesn’t want to take orders from others and she isn’t playing into typical stereotypes. She’s kind, intelligent, bold, fierce, AND filled with adventure. Her goal? Work…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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