the quirky pineapple blog

copywriting tips

person sitting on a couch and using their laptop

Is All Copywriting Manipulative?

Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”.  A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…

Read More...

3 Ways Manipulative Copy Shows Up In Your Marketing Strategy

Manipulative copywriting can show up unintentionally and unconsciously, even if we have good intentions – especially if we’ve been taught “big sales tactics”! It’s on sales pages, tucked away inside an email newsletter, hidden in the middle of 💃dancing emojis on an Instagram caption…the list goes on. “Tell us where…

Read More...

6 Engaging Writing Tips To Boost Your Content

If you’re here, you’re probably already aware that content is king 👑 when it comes to boosting your brand, generating sales, and getting your name out there. Without this, people would have no clue what you’re about – even if you have all the design, visual, and snazzy graphics behind…

Read More...
womxn sitting at a desk working on her brand voice

How Developing a Brand Voice Can Help Your Business Succeed

A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…

Read More...
Two small business owners talking how to simplify their messaging

8 Ways to Simplify Your Small Business Messaging

Simplified small business messaging wins EVERY 👏 SINGLE 👏TIME 👏 In an article published on ActiveCampaign, they dived into 10 memorable copywriting examples and why they are iconic. Many of the brands that they linked to kept it simple by: Making their message concise (not clever) Knowing exactly what their…

Read More...
brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!