the quirky pineapple blog

copywriting tips

How to Write SEO Optimized Copy for Your Business

So you want to learn how to write SEO copy for your business –– great! Over at The Quirky Pineapple Studio HQ, we’re firm believers in the power of SEO for growing your business, boosting brand recognition, and increasing your revenue. But we’re getting ahead of ourselves… In today’s digital…

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Web Designer and Copywriter – Who Should You Hire First?

Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities!  While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…

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Are You Missing Out on an Evergreen Content Strategy?

Evergreen content is the Crème de la crème: it lives forever, it doesn’t necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant – even if weeks,…

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What Is Intercultural Copywriting?

A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…

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3 Tips for Website Copy Accessibility

As small business owners who dwell primarily online, website copy accessibility is one of the most important things you need to focus on. Why? Because we’re working towards an accessible and inclusive world, of course. However, not a lot of people focus on this. Instead, they simply publish their content…

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Welcome!

The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.

Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.