the quirky pineapple blog

copywriting tips

A copywriter is someone that can create compelling and persuasive copy for your website, content, or more, to have your audience take action a certain way. Is it time you invested in a skilled copywriter to share your message? -- The Quirky Pineapple Studio

Do You Need to Think About Hiring a Copywriter?

What is copywriting? Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” (source) When I work with clients on copywriting projects, I go…

Copy that resonates is more than just brining words together to make your page sound fancy, or like you know what you're doing! Writing heartfelt copy that resonates is bringing together your brand voice, your audience's pain points, and putting a nice bow on it. -- The Quirky Pineapple Studio

How to Write Heartfelt, Compelling Copy

What makes copywriting so lucrative and enticing? What makes words jump off a screen, hit the consumer right in the soul, and have them pressing “BUY NOW” immediately? Compelling copy and heartfelt messages take a reader from feeling one type of way to the next. Whether you share a story…

Your "brand voice" can say a lot about who YOU are and also what your business is like. Do you know what your brand voice sounds like? Does your ideal client know what your business sounds like? Let's harness it so you can dazzle! -- The Quirky Pineapple Studio

How to Create a Brand Voice (and Dazzle!)

I’m sure you’ve heard you need to figure out how to create a brand voice to speak to your ideal audience. But what makes up your brand voice, anyways? Is it getting vulnerable, sharing all the details of your business, or only speaking about business things ALL THE TIME? Raise…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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