What is copywriting? Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” (source) When I work with clients on copywriting projects, I go…
What makes copywriting so lucrative and enticing? What makes words jump off a screen, hit the consumer right in the soul, and have them pressing “BUY NOW” immediately? Compelling copy and heartfelt messages take a reader from feeling one type of way to the next. Whether you share a story…
I’m sure you’ve heard you need to figure out how to create a brand voice to speak to your ideal audience. But what makes up your brand voice, anyways? Is it getting vulnerable, sharing all the details of your business, or only speaking about business things ALL THE TIME? Raise…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.