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the quirky pineapple blog

copywriting

4 Tips for Hiring a Copywriter (And When to Know It’s Time)

Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and…

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Should You Generate Content Using AI or Pay a Strategist?

Fact: AI isn’t going anywhere. Also fact: That doesn’t mean that you have to fall into the trap of using it all the time in order to get ahead.  We’ll be the first to admit that it’s easy to get swept up by the allure of AI. Especially when it…

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4 Reasons AI Can’t Write Culturally Aware Copy – And an Agency Can

It’s no secret that AI has been doing some heavy lifting in the content and marketing world. And yes, it’s pretty impressive – from churning out articles to creating images, suggesting hot topics to keep you relevant, and even supplying you with an endless amount of snappy email subject lines. …

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How to Know It’s Time to Outsource Your Marketing

Running a business means wearing a ton of different hats and playing different roles – from accountant to salesperson, IT support, project manager, and even marketer.  And while handling all of these diverse roles can be invigorating in the early stages… it’s not always sustainable in the long run.  After…

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Our Top Tips for CTA Copywriting for Your Industry

When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day.  After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers….

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!