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the quirky pineapple blog

copywriting

Web Designer and Copywriter – Who Should You Hire First?

Are you planning to launch a new website or redesign an existing one? Hiring a web designer and copywriter should be one of your top priorities!  While there are many different roles involved in building a successful website, your web designer and copywriter are crucial –– after all, they’re the…

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Are You Missing Out on an Evergreen Content Strategy?

Evergreen content is the Crème de la crème: it lives forever, it doesn’t necessarily need to be updated, and it can be repurposed over and over again. So, are you incorporating evergreen content into your marketing strategy? Unlike other forms of content, evergreen content remains relevant – even if weeks,…

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What Is Intercultural Copywriting?

A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…

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5 Reasons to Use Human-Centered Marketing in Your Copy

Nowadays, a one-size-fits-all approach to marketing simply doesn’t cut it. Consumers have become smarter. They’re more connected and hyper-aware of the techniques that marketers and advertisers use to get their message across. As such, they’re able to smell the BS from miles away… That’s where human-centered marketing comes into play….

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How to Incorporate Feminist Copywriting in Your Marketing

Copywriting is, without a doubt, one of the most powerful tools that you can employ to help propel your business forward, spread your message, and build your community. However, traditional marketing techniques have (unfortunately) taught us that copywriting should be manipulative, exploitative, and mess with our audience’s emotions all for…

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!