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the quirky pineapple blog

copywriting

When to Rewrite Your Website Copy

Your business has been running for over two to three years now. You’re not considered a “newbie” anymore and you know exactly what your business offers and who you help. The excitement to scale and grow your business, whether you’re in the tourism, hospitality, or gastronomy industry, is making you…

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Attracting ideal clients through experiences doesn't start when they step into your business - it starts online when they interact with your website and the content that you share. Are you clearly showing the type of experiences you provide in the tourism and hospitality industry through website copy and content? -- The Quirky Pineapple

How to Attract New Clients Through Experiences

I am a customer service snob. This can come from two reasons: My home culture, in the United States, focuses on experience and attention to detail My parents, who are also business owners and service providers, have instilled in me that to build a steady and loyal client base, I…

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Quizzes are a fun way to engage and interact with your audience and teach them something about themselves and your products/services. How can you start using quizzes to build an audience of clients and fans? Here's a step by step guide!

Building an Audience of Clients and Fans Using Quizzes

Raise your hand if you love reading about your Myers Briggs personality type. Two hands up if you have taken it multiple times to see if you’ve gotten a different result. Alright, two hands and shake your hips if you’ve ever taken those Buzzfeed quizzes to see what country you…

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A copywriter is someone that can create compelling and persuasive copy for your website, content, or more, to have your audience take action a certain way. Is it time you invested in a skilled copywriter to share your message? -- The Quirky Pineapple Studio

Do You Need to Think About Hiring a Copywriter?

What is copywriting? Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” (source) When I work with clients on copywriting projects, I go…

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Are you struggling to define your brand personality? Do you know what a brand personality is? A brand personality is the culmination of characteristics of your brand and/or business. These are 5 ways to define your brand's personality! -- Quirky Pineapple Studio

5 Ways to Define Your Brand Personality

A personality, according to dictionary.com is: (noun) the combination of characteristics or qualities that form an individual’s distinctive character. a celebrity or famous person. We’re NOT boring people. We have interests, dislikes, opinions, and ideas. Our thoughts vary and there are good/bad things that make us interesting and likeable, or…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!